Salesforce Exam Data Architect Topic 2 Question 53 Discussion

Actual exam question for Salesforce's Data Architect exam

Question #: 53
Topic #: 2

A casino is implementing salesforce and is planning to build a customer 360 view for a customer who visits its resorts. The casino currently maintained the following systems that records customer activity:

1. Point of sales system: All purchases for a customer.

2. Salesforce: All customer service activity and sales activity for a customer.

3. Mobile app: All bookings, preferences and browser activity for a customer.

4. Marketing: All email, SMS and social campaigns for a customer.

Customer service agents using salesforce would like to view the activities from all system to provide supports to customers. The information has to be current and real time.

What strategy should the data architect implement to satisfy this requirement?

AExplore external data sources in salesforce to build 360 view of customer.

BUse a customer data mart to view the 360 view of customer.

CMigrate customer activities from all 4 systems into salesforce.

DPeriodically upload summary information in salesforce to build 360 view.

Show Suggested Answer

Suggested Answer: A

Identifying a location to store archived data and using scheduled batch jobs to migrate and purge the aged data on a nightly basis can be a way to meet the requirements for an archive solution. The article provides a use case of how to use Heroku Connect, Postgres, and Salesforce Connect to archive old data, free up space in the org, and still retain the option to unarchive the data if needed. The article also explains how this solution can improve Salesforce performance and meet data retention policies.

by Sharee at Dec 11, 2024, 07:27 AM

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Lashawnda

1 months ago

Hold on, does the casino have a roulette wheel in Salesforce? That would really complete the 360-degree customer view!

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Leigha

3 days ago

B) Use a customer data mart to view the 360 view of customer.

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Jesusita

13 days ago

A) Explore external data sources in salesforce to build 360 view of customer.

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Dominque

1 months ago

Option A sounds like the most flexible solution. Integrating external data sources into Salesforce is the way to go, and it'll keep the data fresh and up-to-date.

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Octavio

7 days ago

C) It's important to have real-time data for better customer support.

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Susy

18 days ago

B) I agree, that way the customer service agents can have all the information they need in one place.

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Jean

22 days ago

A) Explore external data sources in salesforce to build 360 view of customer.

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Kiera

2 months ago

Hmm, Option B with a customer data mart could work, but it might be overkill for this use case. Why not just explore the external data sources in Salesforce, as suggested in Option A?

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Marilynn

3 days ago

Yeah, using a customer data mart might be too complex for this situation. Option A seems like the best choice.

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Leonora

5 days ago

I agree, that way we can have real-time information without having to migrate all the data from different systems.

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Quentin

1 months ago

Option A sounds like a good idea, it would be efficient to use external data sources in Salesforce.

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Paris

2 months ago

I'm not a fan of Option D. Uploading summary information periodically would make the data outdated and less useful for real-time customer support.

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Glennis

1 months ago

I agree, Option D would not provide real-time information for customer support.

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Brandee

1 months ago

C) Migrate customer activities from all 4 systems into salesforce.

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Desmond

1 months ago

B) Use a customer data mart to view the 360 view of customer.

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Wilbert

1 months ago

A) Explore external data sources in salesforce to build 360 view of customer.

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Izetta

2 months ago

I'm not sure about option C. Migrating customer activities from all 4 systems into salesforce might be too complex and time-consuming.

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Peggy

2 months ago

Option C seems like the most straightforward approach. Migrating customer data into Salesforce would give the agents a comprehensive view in a single platform.

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Dulce

1 months ago

I agree, having all the customer activities in one place would definitely make it easier for the customer service agents to provide support.

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Felicidad

2 months ago

Option C seems like the most straightforward approach. Migrating customer data into Salesforce would give the agents a comprehensive view in a single platform.

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Tracey

2 months ago

I agree with Malcom. Using external data sources in salesforce would ensure that the information is current and real time.

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Malcom

2 months ago

I think option A sounds like a good idea. It would allow us to access external data sources in salesforce.

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