Northern Trail Outfitters (NTO) plans to maintain contact preferences for customers and employees. NTO has implemented the following:
1. Customers are Person Accounts for their retail business.
2. Customers are represented as Contacts for their commercial business.
3. Employees are maintained as Users.
4. Prospects are maintained as Leads.
NTO needs to implement a standard communication preference management model for Person Accounts, Contacts, Users, and Leads.
Which option should the data architect recommend NTO to satisfy this requirement?
The Individual object is a standard object that lets you store details about data privacy and protection preferences for person accounts, contacts, users, and leads. The Individual object can be used to implement a standard communication preference management model for NTO, with relationships to the other objects.
Which API should a data architect use if exporting 1million records from Salesforce?
Using Bulk API to export 1 million records from Salesforce is the best option. Bulk API is a RESTful API that allows you to perform asynchronous operations on large sets of data. You can use Bulk API to create, update, delete, or query millions of records in batches. Bulk API is optimized for performance and scalability, and it can handle complex data loading scenarios.
Universal Containers is establishing a call center that will use Salesforce. UC receives 10 million calls and creates 100 million cases every month. Cases are linked to a custom call object using lookup relationship. UC would like to run reports and dashboard to better understand different case types being created on calls to better serve customers.
What solution should a data architect recommend to meet the business requirement?
According tothis article, big objects can store and manage massive amounts of data on the Salesforce platform. This can help UC to archive records from other objects or bring massive datasets from outside systems into a big object. According tothis article, Einstein Analytics can be used to create dashboards and lenses to analyze big object data and get insights from advanced AI-driven analytics.