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Salesforce Exam CRT-251 Topic 24 Question 73 Discussion

Actual exam question for Salesforce's CRT-251 exam
Question #: 73
Topic #: 24
[All CRT-251 Questions]

Annual sales numbers change depending on renewal periods and new products. Sales managers at Universal Containers (UC) want to emphasize the importance of customer retention when

prioritizing the pipeline and customer engagement for the sales team.

Which metric should the consultant recommend to help UC emphasize

the importance of customer retention to the overall business strategy?

Show Suggested Answer Hide Answer
Suggested Answer: B

Creating a junction object between Campaign and Opportunity is the best way to track which marketing activities influenced a customer to make a purchase. This junction object will allow you to track the influence of multiple Campaigns on a single Opportunity, which can be used to gain insights into which Campaigns are most effective.


Contribute your Thoughts:

Laquanda
2 months ago
Hey, if we're talking about lifetime value, I've got a lifetime of bad puns that I'd be happy to share. But in all seriousness, CLV is the way to go, unless you want to be the butt of your own jokes.
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Mireya
1 months ago
B) Total Pipeline Value
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Tyra
1 months ago
C) Customer Lifetime Value (CLV)
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Cletus
1 months ago
A) Customer Lifetime Value (CLV)
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Tiffiny
2 months ago
CLV, hands down. It's the metric that truly captures the essence of a customer's worth, like measuring the value of a diamond by its carats rather than its sheer size.
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Rickie
2 months ago
Total Pipeline Value? Really? That's like focusing on the number of dates you've been on instead of how many times you actually got married. CLV is the only way to go.
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Loren
2 days ago
Focusing on CLV can help UC prioritize customer engagement and retention strategies to drive long-term business growth.
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Geoffrey
11 days ago
CLV takes into account the revenue a customer brings in over their entire relationship with the company, making it a key metric for customer retention.
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Temeka
1 months ago
Total Pipeline Value can give a snapshot of potential revenue, but CLV shows the value of retaining customers over time.
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Brandee
1 months ago
ACV is important for short-term revenue, but CLV looks at the long-term value of each customer.
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Huey
2 months ago
I'm not sure, I think Total Pipeline Value might also be important to consider when prioritizing the pipeline.
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Hyun
2 months ago
I agree with Tatum. CLV takes into account the long-term value of customers, which is crucial for business strategy.
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Sean
2 months ago
I'm torn between CLV and ACV. ACV is great for the short-term, but CLV really gives you the big picture. Hmm, decisions, decisions.
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Madelyn
21 days ago
C) Customer Lifetime Value (CLV)
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Annamaria
23 days ago
I agree, CLV is definitely more important for long-term success.
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Karima
25 days ago
C) Customer Lifetime Value (CLV)
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Cheryl
27 days ago
B) Total Pipeline Value
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Penney
1 months ago
A) Annual Contract Value (ACV)
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Kimberely
1 months ago
B) Total Pipeline Value
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Maurine
2 months ago
A) Annual Contract Value (ACV)
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Alyce
2 months ago
Customer Lifetime Value (CLV) is definitely the way to go. It's the holy grail of metrics when it comes to understanding the value of your customers.
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Sabina
20 days ago
Customer Lifetime Value (CLV) is definitely the way to go. It's the holy grail of metrics when it comes to understanding the value of your customers.
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Avery
1 months ago
C) Customer Lifetime Value (CLV)
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Jean
1 months ago
B) Total Pipeline Value
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Shannon
2 months ago
A) Annual Contract Value (ACV)
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Tatum
2 months ago
I think we should recommend Customer Lifetime Value (CLV) to emphasize customer retention.
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