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Salesforce Exam CRT-251 Topic 24 Question 73 Discussion

Actual exam question for Salesforce's CRT-251 exam
Question #: 73
Topic #: 24
[All CRT-251 Questions]

Annual sales numbers change depending on renewal periods and new products. Sales managers at Universal Containers (UC) want to emphasize the importance of customer retention when

prioritizing the pipeline and customer engagement for the sales team.

Which metric should the consultant recommend to help UC emphasize

the importance of customer retention to the overall business strategy?

Show Suggested Answer Hide Answer
Suggested Answer: B

Creating a junction object between Campaign and Opportunity is the best way to track which marketing activities influenced a customer to make a purchase. This junction object will allow you to track the influence of multiple Campaigns on a single Opportunity, which can be used to gain insights into which Campaigns are most effective.


by Lashaunda at Oct 19, 2023, 03:17 PM

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Tiffiny
1 days ago
CLV, hands down. It's the metric that truly captures the essence of a customer's worth, like measuring the value of a diamond by its carats rather than its sheer size.
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Rickie
8 days ago
Total Pipeline Value? Really? That's like focusing on the number of dates you've been on instead of how many times you actually got married. CLV is the only way to go.
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Huey
10 days ago
I'm not sure, I think Total Pipeline Value might also be important to consider when prioritizing the pipeline.
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Hyun
14 days ago
I agree with Tatum. CLV takes into account the long-term value of customers, which is crucial for business strategy.
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Sean
16 days ago
I'm torn between CLV and ACV. ACV is great for the short-term, but CLV really gives you the big picture. Hmm, decisions, decisions.
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Alyce
18 days ago
Customer Lifetime Value (CLV) is definitely the way to go. It's the holy grail of metrics when it comes to understanding the value of your customers.
upvoted 0 times
Shannon
3 days ago
A) Annual Contract Value (ACV)
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Tatum
23 days ago
I think we should recommend Customer Lifetime Value (CLV) to emphasize customer retention.
upvoted 0 times
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