A strategy designer wants to make a case to executive stakeholders to target a new,
saturated market with the purpose of increasing new customer acquisition.
Which approach should the designer focus on?
The least risky trend to influence the company's strategy for a health and wellness company that wants to create a 10-year vision for its business is perception shift: feelings toward the efficacy of wellness products in the next 10 years, as this is more likely to be stable and predictable than market shift or demographic shift, which are more volatile and uncertain.
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