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Salesforce Exam Strategy Designer Topic 4 Question 22 Discussion
Topic #: 4
Cloud Kicks (CK) is launching a new online store and wants to get a better understanding of its
market wants and needs to create compelling customer experience. CK's strategy designer
recommends utilizing the Jobs to Be Gone framework.
What are the core principles of the Jobs to Be Gone framework?
The core principles of the Jobs to Be Gone framework are customer-centric, solution agnostic, stable over time, and measurable outcomes, as this framework helps understand the customer's specific goal or job, and the thought processes that would lead them to hire a product or service to complete the job. Customer-centric means focusing on the customer's needs and desires, solution agnostic means not prescribing or implying any specific solution, stable over time means not changing with customer attributes or preferences, and measurable outcomes means having clear and quantifiable indicators of success.
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