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Salesforce Certified Business Analyst (BA-201) Exam - Topic 2 Question 73 Discussion

Actual exam question for Salesforce's Salesforce Certified Business Analyst (BA-201) exam
Question #: 73
Topic #: 2
[All Salesforce Certified Business Analyst (BA-201) Questions]

Universal Containers has a new client, and the business analyst wants to leverage customer-centric discovery to ensure a successful project outcome.

Which step of this process happens before the first requirements workshop?

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Suggested Answer: B

The step 'Know Your Customer' occurs before the first requirements workshop as part of the customer-centric discovery process:

Understanding Background and Needs: This step focuses on researching the client's business, challenges, and goals to tailor the discovery process effectively.

Preparation for Workshops: Salesforce recommends thoroughly understanding the customer's context to ensure relevant and productive workshop discussions.

Customer-Centric Approach: Knowing the customer aligns with Salesforce's best practices for delivering value-driven solutions through empathy and preparation.


by Jennifer at Mar 04, 2026, 03:01 PM

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Aliza
5 days ago
Wait, is that really the right order?
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Rosalind
10 days ago
I thought it was A) Be Your Customer!
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Bernadine
15 days ago
It's definitely B) Know Your Customer.
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Christoper
20 days ago
I definitely remember that understanding the customer is crucial, but I can't remember which step specifically happens first.
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Brandon
25 days ago
"Be Your Customer" sounds like it could be the right answer, but I feel like I might be mixing it up with another question we did.
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Carma
1 month ago
I remember practicing a question about customer discovery, and "Connect With Your Customer" seemed important, but I can't recall if it comes before the workshop.
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Lenny
1 month ago
I think the first step is "Know Your Customer," but I'm not entirely sure if that's before the workshop.
upvoted 0 times
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