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Salesforce Certified Business Analyst (BA-201) Exam - Topic 1 Question 76 Discussion

Universal Container (CU) has brought in a business analyst to help implement an expensive AppExchange product in its Salesforce org to optimize the sales pipeline. The BA is free to speak to anyone at UC to gather the information they need to ensure success. The BA decides to speak to the stakeholders who are most impacted.Which key stakeholder should the BA speak to first?
A) VP of sales
B) Sales Users
C) IT leaders

Salesforce Certified Business Analyst (BA-201) Exam - Topic 1 Question 76 Discussion

Actual exam question for Salesforce's Salesforce Certified Business Analyst (BA-201) exam
Question #: 76
Topic #: 1
[All Salesforce Certified Business Analyst (BA-201) Questions]

Universal Container (CU) has brought in a business analyst to help implement an expensive AppExchange product in its Salesforce org to optimize the sales pipeline. The BA is free to speak to anyone at UC to gather the information they need to ensure success. The BA decides to speak to the stakeholders who are most impacted.

Which key stakeholder should the BA speak to first?

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Suggested Answer: A

by Aleshia at May 02, 2026, 06:25 PM

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Amber
4 days ago
I feel like the VP of sales is the right choice, but I also see the argument for talking to sales users first. They might have the most relevant experiences to share.
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An
9 days ago
I remember a practice question where we had to prioritize stakeholders. It seems like IT leaders could also be important for implementation, but maybe not the first choice?
upvoted 0 times
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Janna
14 days ago
I'm not so sure about that. What if the sales users have more immediate feedback on the current pipeline issues? They might have valuable day-to-day insights.
upvoted 0 times
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Teri
19 days ago
I think the BA should definitely start with the VP of sales. They have the overall vision and can provide insights into the sales strategy.
upvoted 0 times
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Alethea
24 days ago
I feel like the VP of sales is the right choice, but I also see the argument for talking to sales users first. They might have the most relevant experiences to share.
upvoted 0 times
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Jade
2 months ago
I remember a practice question where we had to prioritize stakeholders. It seems like IT leaders could also be important for implementation, but maybe not the first choice?
upvoted 0 times
...
Alecia
3 months ago
I'm not so sure about that. What if the sales users have more immediate feedback on the current pipeline issues? They might have valuable day-to-day insights.
upvoted 0 times
...
Talia
3 months ago
I think the BA should definitely start with the VP of sales. They have the overall vision and can provide insights into the sales strategy.
upvoted 0 times
...

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