Discuss Salesforce Salesforce Certified B2C Solution Architect (Arch-302) Exam Topic 8 Question 21

A multi-brand company uses B2C Commerce, Service Cloud, and Marketing Cloud and wants to deliver integrated customer experiences across all three products. The company has one B2C Commerce realm serving two storefronts, a Salesforce org, and a Marketing Cloud instance with a single business unit that leverages email address as a subscriber key. None of these Salesforce Clouds are integrated. The company is also interested in integrating with Customer 360 Data Manager.

Which two Marketing Cloud implementation recommendations should a Solution Architect present to the company to adjust their architecture to adhere to Salesforce multi-cloud integration best practices?

Choose 2 answers

AMarketing Cloud should serve as the Salesforce primary for customer profiles and leverage customer email addresses as a multi-cloud customer identifier.

BMarketing Cloud should implement a second business unit and provide each B2C Commerce storefront with its own Marketing Cloud business unit.

CMarketing Cloud must undergo a subscriber key migration with Salesforce Professional Services and select a subscriber key that aligns with Salesforce multi-cloud
architecture best practices.

DB2C Commerce should integrate with Marketing Cloud and create a Marketing Cloud Contact when a B2C Commerce customer registers or places an order via the
storefront.

Suggested Answer: C, D

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14 comments · newest first

Lenna 12 months ago

Wow, I didn't realize integrating all these clouds could be so tricky!

Rebecka 12 months ago

D seems like a lot of extra work for just integrating, not sure about that.

Donette 12 months ago

C sounds complicated, but might be necessary for best practices.

Ben 1 year ago

I think B makes more sense for managing multiple storefronts.

Celestina 1 year ago

A is definitely a solid choice for customer profiles!

Jose 1 year ago

I believe having separate Marketing Cloud business units for each storefront could help with organization, but I’m not entirely convinced it’s necessary.

Maxima 1 year ago

I vaguely recall something about subscriber key migrations being important for multi-cloud architecture, but I can't remember the details.

Shawnda 1 year ago

I think we practiced a question about integrating B2C Commerce with Marketing Cloud, and I feel like creating a Marketing Cloud Contact during customer registration makes sense.

Lisha 1 year ago

I remember discussing how Marketing Cloud can act as the primary for customer profiles, but I'm not sure if using email addresses as identifiers is the best approach.

Josphine 1 year ago

Okay, I've got this! The key is to use the subscriber key as the encoded parameter in the URL. That way, we can display the personal information without exposing the email address. Option C is the way to go.

Adolph 1 year ago

I leaned towards option B since it feels similar to other AWS monitoring setups we've practiced. SNS seems like a reasonable choice here.

Tasia 1 year ago

I'm leaning towards /usr/bin/Cli because it seems like the most logical choice for command-line interfaces on switches.

Reed 1 year ago

I'm pretty sure Cisco NX-OS supports POAP and DHCP, but I'm not sure about the other options. I'll need to review my notes on Cisco's bootstrap technologies.

Melinda 1 year ago

I'm not sure if we need to worry about the MAC address changes during failover. That seems a bit tricky.

Salesforce Certified B2C Solution Architect (Arch-302) Exam - Topic 8 Question 21 Discussion