A financial services company wants to implement Service Cloud and Marketing Cloud. A number of profile attributes required for personalization in Marketing Cloud were identified as personally identifiable information (PII) and are too sensitive to be stored in Salesforce.
Tokenized Sending was presented as a way to address these concerns.
Which two implications should a Solution Architect consider if Marketing Cloud Connect is to be used for cloud integration?
Choose 2 answers
Suggested Answer: A, B
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13 comments · newest first
MI
Micah
12 months ago
Totally agree with B, can't have disruptions in email flow!
MA
Marti
12 months ago
C makes sense; tokens are the way to go for security.
VI
Vincenza
12 months ago
Surprised to see D as a consideration; isn't that risky?
DA
Darrel
1 year ago
I think A is misleading; PII shouldn't be included at all.
AL
Aleta
1 year ago
Option B is definitely a must!
IS
Isreal
1 year ago
I vaguely remember something about storing tokens in Service Cloud, but I'm not confident if all supporting attributes need to be stored there too.
RI
Rima
1 year ago
I feel like the standard email address field needs to be populated with a token, but I can't recall if that was specifically mentioned in our study materials.
LO
Lorrie
1 year ago
I think we practiced a question about needing to send emails through Marketing Cloud to avoid issues, so option B seems familiar to me.
CA
Cassie
1 year ago
I remember discussing how tokenized sending works, but I'm not entirely sure if all PII attributes would still be included in the synchronized data extensions.
RA
Ranee
1 year ago
I'm a bit confused on the best first step here. Should I focus on evaluating the visibility tools or reviewing the logs? I want to make sure I don't miss anything important.
ST
Steffanie
1 year ago
I thought we generally needed to configure contracts with specific protocols in mind. So B makes sense, but I'm kind of conflicted about it.
AL
Alpha
1 year ago
Okay, let me see... I know fail2ban is used to detect and block SSH brute-force attacks, so it's probably doing something with the firewall rules. I'll have to consider the options carefully.
VA
Valentine
1 year ago
This feels similar to a question we did on bulk editing, but I can't recall if "Edit Issues" is the right one for resolutions.