Salesforce Exam B2C Solution Architect Topic 7 Question 60 Discussion

Actual exam question for Salesforce's B2C Solution Architect exam

Question #: 60
Topic #: 7

A company has 2,000 customers and currently services them using a call center and spreadsheets. Because of the lack of systems there is no ability to track how successful agents are. In addition, their ordering system cannot be easily accessed by service agents costing valuable time and hurting customer satisfaction.

What are two reasons a connected B2C Solution can add value to the company?

Choose 2 answers

AProvides a better interface for agents using Service Cloud and B2C Commerce with Heroku

BAllows agents to more easily access customer data to better support customers when they call in

CAllows agents to use SSO to log into B2C Commerce and Service Cloud using the same credentials

DIncreases spend ROI as fewer service agents will be needed, which can allow for more sales agents

Show Suggested Answer

Suggested Answer: A

Enabling Collect Tracking within Marketing Cloud Personalization Builder is the first step that a Solution Architect should do to accommodate a scalable and functional abandoned cart solution between B2C Commerce and Marketing Cloud. Collect Tracking is a feature that allows Marketing Cloud to track web analytics data from B2C Commerce using collect.js code on the storefront pages. This data can be used to create Abandoned Cart Journeys in Marketing Cloud using Einstein Web Recommendations. The other steps are not necessary or optimal for this solution.

by Candida at Mar 04, 2024, 04:35 AM

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