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Salesforce Certified B2C Solution Architect (Arch-302) Exam - Topic 7 Question 53 Discussion

Actual exam question for Salesforce's Salesforce Certified B2C Solution Architect (Arch-302) exam
Question #: 53
Topic #: 7
[All Salesforce Certified B2C Solution Architect (Arch-302) Questions]

A luxury retailer Is about to implement B2C Commerce and Marketing Cloud for their online presence. They are well known for their privacy when it comes to their customers' purchases within their stores and would like that to reflect in their online presence as well.

Given that requirement and the requirement to adhere to global data privacy acts, what are two out-of-the-box features the retailer should enable across these clouds when it comes to their customers' privacy?

Choose 2 answers

Show Suggested Answer Hide Answer
Suggested Answer: A, C

To adhere to global data privacy acts and respect customers' privacy, the retailer should enable terms and conditions functionality within Marketing Cloud, which will allow them to display a custom message and a checkbox for customers to agree before they can submit a form or join a list. The retailer should also use profile and preference center functionality for Marketing Cloud Email Studio, which will allow them to capture consent and opt-in confirmation from customers, as well as provide them with options to manage their email preferences and unsubscribe.


[Terms and Conditions]

[Profile and Preference Centers]

by Pete at Oct 03, 2023, 03:11 PM

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Stevie
4 days ago
D sounds sketchy, deleting cookies after the fact?
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Anika
9 days ago
A seems like a must-have for opt-in!
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Narcisa
14 days ago
I think C is a solid choice for capturing consent.
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Richelle
19 days ago
I recall that creating cookies and then deleting them if a customer opts out seems a bit risky. I don't think that's a best practice for privacy.
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Rosendo
25 days ago
I feel like option B about tracking preferences might be important, but I’m not confident if it directly relates to privacy compliance like the others do.
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Demetra
30 days ago
I'm not entirely sure, but I think enabling terms and conditions in Marketing Cloud could be relevant too. It seems like something we covered in class.
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Jaime
1 month ago
I remember we discussed the importance of capturing customer consent, so I think option C about the profile and preference center makes sense.
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Joseph
1 month ago
Yeah, those seem like solid choices. I'm also wondering if the B2C Commerce Shop API could be used to determine and respect the customer's tracking preferences.
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Chun
1 month ago
I'm thinking the terms and conditions functionality in Marketing Cloud and the profile/preference center would be good options to consider. Those allow customers to explicitly opt-in and manage their data preferences.
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Ressie
1 month ago
Okay, let's think this through. The key is to focus on features that will help the retailer maintain their customers' privacy online, just like in their physical stores.
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Hermila
1 month ago
This question seems straightforward, but I want to make sure I understand the requirements correctly before answering.
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Lynsey
1 month ago
I'm a bit confused on this one. Is it trying to minimize both capital and operating expenses? Or just one or the other? I'll have to review the material again before deciding.
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Loren
1 month ago
I remember learning about the DITSCAP phases, but I'm a bit fuzzy on the details. I'll have to review my materials before answering this.
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Vallie
2 months ago
Ah, I know this one. It's Asymmetric Logical Unit Access (ALUA) that allows the client to see storage failover. Confident on that.
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