Salesforce Exam B2C-Solution-Architect Topic 7 Question 53 Discussion

Actual exam question for Salesforce's B2C-Solution-Architect exam

Question #: 53
Topic #: 7

A luxury retailer Is about to implement B2C Commerce and Marketing Cloud for their online presence. They are well known for their privacy when it comes to their customers' purchases within their stores and would like that to reflect in their online presence as well.

Given that requirement and the requirement to adhere to global data privacy acts, what are two out-of-the-box features the retailer should enable across these clouds when it comes to their customers' privacy?

Choose 2 answers

AEnable terms and conditions functionality within Marketing Cloud to have customers opt-In.

BDetermine the stopper's tracking preference using the B2C Commerce Shop API.

CUse profile and preference center functionality for Marketing Cloud Email Studio to capture consent and opt-in confirmation.

DCreate cookies initially, then delete once the customer asks to deny.

Show Suggested Answer

Suggested Answer: A, C

To adhere to global data privacy acts and respect customers' privacy, the retailer should enable terms and conditions functionality within Marketing Cloud, which will allow them to display a custom message and a checkbox for customers to agree before they can submit a form or join a list. The retailer should also use profile and preference center functionality for Marketing Cloud Email Studio, which will allow them to capture consent and opt-in confirmation from customers, as well as provide them with options to manage their email preferences and unsubscribe.

[Terms and Conditions]

[Profile and Preference Centers]

by Pete at Oct 03, 2023, 02:11 PM

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