Salesforce Certified B2C Solution Architect (Arch-302) Exam - Topic 5 Question 99 Discussion

Actual exam question for Salesforce's Salesforce Certified B2C Solution Architect (Arch-302) exam

Question #: 99
Topic #: 5

[All Salesforce Certified B2C Solution Architect (Arch-302) Questions]

Northern Trail Outfitters (NTO) is beginning an implementation of B2C Commerce, Service Cloud, and Marketing Cloud from legacy applications. NTO's Data Management team is working on a data migration strategy and has to consider the complexity of the systems involved.

What should Marketing Cloud be the single source of truth of in this multi-cloud scenario'5

COrder history

BCustomer journey flow

AIndividuals attributes such as name, address, birthday, and email

DCustomer product affinity

Show Suggested Answer

Suggested Answer: B

Marketing Cloud should be the single source of truth for customer journey flow, which is the sequence of interactions that a customer has with a brand across different channels and touchpoints. Marketing Cloud can help design, execute, and optimize customer journeys using Journey Builder, which can leverage data from other systems, such as B2C Commerce or Service Cloud, to trigger or personalize journeys. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_jb_journey_builder.htm&type=5

by Lai at Jan 27, 2026, 10:48 PM

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Kristin

5 days ago

I remember a practice question about data sources, and it mentioned that Marketing Cloud could centralize customer preferences and interactions. That makes sense here too.

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Cecil

10 days ago

I think Marketing Cloud should be the single source of truth for customer engagement data, but I'm not entirely sure how that integrates with the other clouds.

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Hassie

15 days ago

Hmm, I'm a little unsure about the specifics here. I'd want to review the details of each cloud's capabilities and how they're meant to work together in a multi-cloud scenario.

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Emilio

20 days ago

This feels like it's testing our knowledge of Salesforce integration best practices. I'd try to recall the guidelines for managing data across multiple clouds.

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Carrol

25 days ago

I think the key is understanding the data flow and dependencies between the different clouds. Marketing Cloud will likely need customer and campaign data, so that could be a good place to start.

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Jackie

1 month ago

Okay, so we need to determine what Marketing Cloud should be the single source of truth for. I'd start by thinking about the key data that Marketing Cloud would need access to.

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Wilda

1 month ago

Hmm, this seems like a tricky one. I'd want to make sure I understand the different Salesforce clouds and how they interact in a multi-cloud setup.

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