Salesforce Certified B2C Solution Architect (Arch-302) Exam - Topic 5 Question 99 Discussion

Actual exam question for Salesforce's Salesforce Certified B2C Solution Architect (Arch-302) exam

Question #: 99
Topic #: 5

[All Salesforce Certified B2C Solution Architect (Arch-302) Questions]

Northern Trail Outfitters (NTO) is beginning an implementation of B2C Commerce, Service Cloud, and Marketing Cloud from legacy applications. NTO's Data Management team is working on a data migration strategy and has to consider the complexity of the systems involved.

What should Marketing Cloud be the single source of truth of in this multi-cloud scenario'5

COrder history

BCustomer journey flow

AIndividuals attributes such as name, address, birthday, and email

DCustomer product affinity

Show Suggested Answer

Suggested Answer: B

Marketing Cloud should be the single source of truth for customer journey flow, which is the sequence of interactions that a customer has with a brand across different channels and touchpoints. Marketing Cloud can help design, execute, and optimize customer journeys using Journey Builder, which can leverage data from other systems, such as B2C Commerce or Service Cloud, to trigger or personalize journeys. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_jb_journey_builder.htm&type=5

by Lai at Jan 27, 2026, 10:48 PM

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Ty

9 days ago

They can be linked, but marketing is key for targeting.

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Mariann

14 days ago

But what about service interactions?

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Alyce

19 days ago

Agreed! It centralizes customer insights.

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Junita

24 days ago

Marketing data should be the single source.

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Sharita

2 months ago

Wait, so all customer interactions will go through Marketing Cloud? That’s a big shift!

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Britt

2 months ago

Totally agree, it makes sense for Marketing Cloud to centralize that info!

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Cyril

3 months ago

Really? I’m not sure Marketing Cloud can handle all that complexity.

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Thaddeus

3 months ago

I think Service Cloud should handle that instead.

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Eura

3 months ago

Marketing Cloud should definitely be the source for customer engagement data.

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Dylan

3 months ago

Customer data, for sure. That's the foundation for personalized marketing in this multi-cloud setup.

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Albina

3 months ago

Haha, the single source of truth should be the marketing team's sanity! Juggling all these clouds is no easy feat.

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Maryln

4 months ago

Hmm, I think it should be lead data. Keeping that in one place is crucial for a smooth B2C experience.

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Alysa

4 months ago

I'd say campaign data. Gotta make sure those marketing campaigns are synced across the clouds.

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Chanel

4 months ago

Definitely customer data! That's the heart of Marketing Cloud's capabilities.

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Lai

4 months ago

From what I studied, it seems like Marketing Cloud should manage all marketing-related data, but I wonder how that affects the data in Service Cloud and B2C Commerce.

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Francis

4 months ago

I’m a bit confused about what "single source of truth" really means in this context. Does it mean all customer data should be in Marketing Cloud?

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Kristin

5 months ago

I remember a practice question about data sources, and it mentioned that Marketing Cloud could centralize customer preferences and interactions. That makes sense here too.

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Cecil

5 months ago

I think Marketing Cloud should be the single source of truth for customer engagement data, but I'm not entirely sure how that integrates with the other clouds.

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Hassie

5 months ago

Hmm, I'm a little unsure about the specifics here. I'd want to review the details of each cloud's capabilities and how they're meant to work together in a multi-cloud scenario.

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Emilio

5 months ago

This feels like it's testing our knowledge of Salesforce integration best practices. I'd try to recall the guidelines for managing data across multiple clouds.

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Carrol

6 months ago

I think the key is understanding the data flow and dependencies between the different clouds. Marketing Cloud will likely need customer and campaign data, so that could be a good place to start.

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Jackie

6 months ago

Okay, so we need to determine what Marketing Cloud should be the single source of truth for. I'd start by thinking about the key data that Marketing Cloud would need access to.

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Wilda

6 months ago

Hmm, this seems like a tricky one. I'd want to make sure I understand the different Salesforce clouds and how they interact in a multi-cloud setup.

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Gracia

4 days ago

I think Marketing Cloud should manage customer data.

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