Salesforce Exam B2C Solution Architect Topic 4 Question 85 Discussion

Actual exam question for Salesforce's B2C Solution Architect exam

Question #: 85
Topic #: 4

Refer to the image below:

A brand is planning to re-platform their existing website onto B2C Commerce. As part of the re-platform they will create a new social community portal. They are going to implement B2C Commerce, Experience Cloud, and Salesforce Identity.

After reviewing the workflow, which system should a Solution Architect recommend to use as a primary authentication method while attempting to minimize migration of customer profile data?

ASalesforce Core Platform/Identity

BSalesforce CDP

CSalesforce Marketing Cloud

DSalesforce B2C Commerce

Show Suggested Answer

Suggested Answer: A

Enabling Collect Tracking within Marketing Cloud Personalization Builder is the first step that a Solution Architect should do to accommodate a scalable and functional abandoned cart solution between B2C Commerce and Marketing Cloud. Collect Tracking is a feature that allows Marketing Cloud to track web analytics data from B2C Commerce using collect.js code on the storefront pages. This data can be used to create Abandoned Cart Journeys in Marketing Cloud using Einstein Web Recommendations. The other steps are not necessary or optimal for this solution.

by Hubert at Feb 10, 2025, 06:37 PM

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