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Salesforce Certified B2C Solution Architect (Arch-302) Exam - Topic 3 Question 93 Discussion

A company wants to integrate B2C Commerce and Marketing Cloud so that customers shopping online can be segmented for marketing campaigns like Abandoned Cart and Post Purchase Journeys.Which two actions are needed to enable an Abandoned Cart Journey?Choose 2 answers
A) Integrate product, order, and customer data feeds into Marketing Cloud Data Extensions and D) Implement the Marketing Cloud coilect.js through the storefront by using the Connector's reference implementation
B) Integrate product, order, and customer data feeds into Service Cloud objects
C) Use Mulesoft to bring order and customer data feeds from B2C Commerce to Marketing Cloud

Salesforce Certified B2C Solution Architect (Arch-302) Exam - Topic 3 Question 93 Discussion

Actual exam question for Salesforce's Salesforce Certified B2C Solution Architect (Arch-302) exam
Question #: 93
Topic #: 3
[All Salesforce Certified B2C Solution Architect (Arch-302) Questions]

A company wants to integrate B2C Commerce and Marketing Cloud so that customers shopping online can be segmented for marketing campaigns like Abandoned Cart and Post Purchase Journeys.

Which two actions are needed to enable an Abandoned Cart Journey?

Choose 2 answers

Show Suggested Answer Hide Answer
Suggested Answer: A, D

A is correct because integrating product, order, and customer data feeds into Marketing Cloud Data Extensions is a prerequisite for enabling an Abandoned Cart Journey. Data Extensions are tables that store data in Marketing Cloud and can be used to define audience segments and personalize messages.

D is correct because implementing the Marketing Cloud collect.js through the storefront by using the Connector's reference implementation is a prerequisite for enabling an Abandoned Cart Journey. The collect.js script tracks customer behavior on the storefront and sends data to Marketing Cloud using the Connector cartridge.

B is incorrect because integrating product, order, and customer data feeds into Service Cloud objects is not needed for enabling an Abandoned Cart Journey. Service Cloud objects are used to store data in Service Cloud and can be used to manage customer service cases and interactions.

C is incorrect because using Mulesoft to bring order and customer data feeds from B2C Commerce to Marketing Cloud is not needed for enabling an Abandoned Cart Journey. Mulesoft is a platform that provides integration solutions for various systems and applications.


: https://help.salesforce.com/s/articleView?id=sf.mc_co_data_integration.htm&type=5

: https://help.salesforce.com/s/articleView?id=sf.mc_co_web_and_mobile_analytics_tracking.htm&type=5

by Rodolfo at Jul 31, 2025, 11:28 PM

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Kristal
8 months ago
Not sure if that's the best approach, though...
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Hermila
9 months ago
Implementing collect.js is a must too!
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Horace
9 months ago
Wait, isn't Mulesoft overkill for this?
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Irving
9 months ago
Totally agree, that's essential for segmentation.
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Edwin
9 months ago
Gotta integrate data feeds into Marketing Cloud Data Extensions!
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Richelle
10 months ago
I thought integrating data into Service Cloud was important too, but I’m not confident it applies here. We should focus on Marketing Cloud, right?
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Tashia
10 months ago
I feel like implementing the collect.js is also crucial, but I can't recall if it was specifically for Abandoned Cart or something else.
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Ollie
10 months ago
I’m not entirely sure, but I think using Mulesoft might be necessary for data integration. It feels like a common practice question we went over.
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Pamela
10 months ago
I remember we discussed the importance of integrating data feeds into Marketing Cloud Data Extensions for segmentation. That seems like a key step for the Abandoned Cart Journey.
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Tammi
10 months ago
I've got a good strategy - I'll focus on the two actions needed to enable the Abandoned Cart Journey, and choose the options that best describe that integration process.
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Gearldine
11 months ago
I'm a little confused by the Mulesoft and collect.js references. I'll need to review those integration methods to make sure I understand them properly.
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Demetra
11 months ago
Okay, the key here is to get the product, order, and customer data from B2C Commerce into Marketing Cloud. I'm pretty sure options A and C are the way to go.
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Leonora
11 months ago
Hmm, I'm a bit unsure about the difference between integrating into Data Extensions vs Service Cloud objects. I'll need to think this through carefully.
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Nobuko
11 months ago
This question seems straightforward, I think I can handle it.
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Truman
11 months ago
This is a no-brainer, folks. A and D all the way! Can't do those targeted marketing campaigns without the right data integration.
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Pearly
11 months ago
Hmm, I'd say A and D. You need to pull in the product, order, and customer data, and the collect.js is key for tracking those abandoned carts.
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Leah
12 months ago
I think C and D are the right choices. Mulesoft can really help bridge the gap between those two platforms.
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Frederic
12 months ago
I agree with Lavonna. That sounds like the right approach to enable an Abandoned Cart Journey.
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Lavonna
1 year ago
I think we need to integrate product, order, and customer data feeds into Marketing Cloud Data Extensions.
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Sherell
1 year ago
A and D are the way to go! Gotta get that data flowing from B2C to Marketing Cloud for those abandoned carts and post-purchase journeys.
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