Discuss Salesforce Salesforce Certified B2C Solution Architect (Arch-302) Exam Topic 2 Question 83

Acme Ltd wants to Integrate B2C Commerce, Service Cloud, and Marketing Cloud. A Solution Architect was tasked with optimizing the integration by understand and which cloud is the ideal system of record for each piece of data.

Which two considerations will lead to an optimal design around systems of record?

Choose 2 answers

ALifetime engagement tracking and history, other data for personalization or segmentation should be mastered in Marketing Cloud

BHeroku should be used to master ecommerce transactions, including order records, customer product affinity, and promotion eligibility

CUser consent information. Customer Journey flow. Counsel and compliance preferences should be mastered in B2C Commerce

DStore primary attributes (name, address, birthday, phone, and email) about the customer in Service Cloud

Suggested Answer: A, D

Marketing Cloud should be the system of record for lifetime engagement tracking and history, as well as other data for personalization or segmentation, as it is the system that collects and analyzes the customer's interactions and behaviors across multiple channels and touchpoints.Marketing Cloud can also use features like Audience Builder and Contact Builder to create unified customer profiles and segments based on various data sources3. Service Cloud should be the system of record for storing primary attributes (name, address, birthday, phone, and email) about the customer, as it is the system that represents a person across multiple Salesforce clouds and can store and manage the customer's consent and compliance preferences using features like Individual object, Data Protection and Privacy, and Consent Management .

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35 comments · newest first

Melissa 11 months ago

Wait, can we really trust Marketing Cloud with all that data?

Vannessa 11 months ago

I agree, A and D are solid picks for systems of record.

Sarah 12 months ago

Not sure about B, Heroku for transactions? Seems off.

Jesus 12 months ago

I think D makes sense for storing customer info.

Dottie 1 year ago

A is definitely a good choice for personalization!

Hyman 1 year ago

I vaguely recall something about Heroku being used for transactions, but I’m not confident if it’s the best option for mastering ecommerce data like in option B.

Tyisha 1 year ago

I think we practiced a similar question where we had to decide on data ownership. I feel like option D could be a good choice for storing customer attributes.

Catarina 1 year ago

I'm not entirely sure, but I feel like user consent and compliance preferences might be better suited for Service Cloud instead of B2C Commerce.

Rosamond 1 year ago

I remember we discussed how Marketing Cloud is crucial for tracking customer engagement and history, so I think option A makes sense.

Erasmo 1 year ago

Personalization and segmentation data should definitely be mastered in Marketing Cloud, that's a no-brainer. The tricky part is figuring out where to store the other data types.

Youlanda 1 year ago

I'm a bit confused about the distinction between B2C Commerce, Service Cloud, and Marketing Cloud. I'll need to review the capabilities of each to determine the optimal system of record.

Merissa 1 year ago

Okay, let's think this through step-by-step. We need to identify which cloud is best suited to master the different types of data mentioned in the question.

Benton 1 year ago

This question seems straightforward, but I want to make sure I understand the key considerations for determining the ideal system of record for each data type.

Lauran 2 years ago

Hold up, did they just say 'Acme Ltd'? I'm pretty sure that's the company that makes those crazy cartoon anvils. I wonder if they have a special discount for Wile E. Coyote...

Arlene 2 years ago

↳ replying to Lauran

D: I think A) and C) are the considerations for an optimal design.

Elbert 2 years ago

↳ replying to Lauran

C: I wonder which cloud is the ideal system of record for each piece of data.

Chanel 2 years ago

↳ replying to Lauran

B: Yeah, they are. But I doubt they have discounts for Wile E. Coyote.

Titus 2 years ago

↳ replying to Lauran

A: I think Acme Ltd is a real company, not just from cartoons.

Cordelia 2 years ago

I believe B) Heroku should be used to master ecommerce transactions is crucial for optimizing integration.

Cherrie 2 years ago

Wow, this is a no-brainer. A and C are the obvious choices. I mean, who doesn't want their customer data in the right place for personalization and compliance? Nailed it!

Rikki 2 years ago

↳ replying to Cherrie

User 2: Absolutely, having customer data in Marketing Cloud for personalization and in B2C Commerce for compliance is key.

Evangelina 2 years ago

↳ replying to Cherrie

User 1: Totally agree, A and C are definitely the way to go for optimal design around systems of record.

Sheridan 2 years ago

I agree with A), but I also think D) Store primary attributes about the customer in Service Cloud is important for customer service.

Mattie 2 years ago

Haha, using Heroku to master ecommerce transactions? What is this, the 90s? B2C Commerce is the way forward, my dudes.

Misty 2 years ago

↳ replying to Mattie

C) User consent information. Customer Journey flow. Counsel and compliance preferences should be mastered in B2C Commerce

Filiberto 2 years ago

↳ replying to Mattie

A) Lifetime engagement tracking and history, other data for personalization or segmentation should be mastered in Marketing Cloud

Iluminada 2 years ago

I think A) Lifetime engagement tracking and history, other data for personalization or segmentation should be mastered in Marketing Cloud.

Wilson 2 years ago

I'd have to agree with Apolonia on this one. Putting the customer data in Service Cloud doesn't make much sense, that's for support stuff. B2C Commerce and Marketing Cloud are the clear winners here.

Cyndy 2 years ago

↳ replying to Wilson

C) User consent information. Customer Journey flow. Counsel and compliance preferences should be mastered in B2C Commerce

Elliott 2 years ago

↳ replying to Wilson

A) Lifetime engagement tracking and history, other data for personalization or segmentation should be mastered in Marketing Cloud

Apolonia 2 years ago

A and C are the way to go. Marketing Cloud should handle the engagement and personalization stuff, while B2C Commerce takes care of the consent and compliance stuff. Solid plan!

Kerry 2 years ago

↳ replying to Apolonia

Definitely. It's important to have a clear plan for which system handles which data.

Whitney 2 years ago

↳ replying to Apolonia

That makes sense. Marketing Cloud for engagement and personalization, B2C Commerce for consent and compliance.

Jenifer 2 years ago

↳ replying to Apolonia

C) User consent information. Customer Journey flow. Counsel and compliance preferences should be mastered in B2C Commerce

Haydee 2 years ago

↳ replying to Apolonia

A) Lifetime engagement tracking and history, other data for personalization or segmentation should be mastered in Marketing Cloud

Salesforce Certified B2C Solution Architect (Arch-302) Exam - Topic 2 Question 83 Discussion