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Salesforce Exam B2C Solution Architect Topic 2 Question 82 Discussion

Actual exam question for Salesforce's B2C Solution Architect exam
Question #: 82
Topic #: 2
[All B2C Solution Architect Questions]

Northern Trail Outfitters (NTO) wants to bring data from custom objects from its Salesforce Customer Success Platform into the

Marketing Cloud account. NTO aims fora personalization of the customer journey with up-to-date Information and using dynamic

content from multiple sources.

How can a Solution Architect ensure the expected data Is available within the Marketing Cloud?

Show Suggested Answer Hide Answer
Suggested Answer: B, D

Working with stakeholders to create a customer journey map that improves conversions and running reports on the value of cart items and time since the last activity are two tactics that a Solution Architect could recommend to understand how to optimize the checkout process. A customer journey map is a visual representation of the steps and interactions that a customer goes through when engaging with a company or brand. It can help identify pain points, opportunities, and best practices for improving conversions. Running reports on the value of cart items and time since the last activity can help analyze the shopping behavior and preferences of customers, as well as identify potential reasons for cart abandonment.


Contribute your Thoughts:

Mitsue
2 months ago
Option B all the way! Integrating directly with the Customer Success Platform is the only way to ensure the data is up-to-date and accurate. Unless, of course, you like the idea of working with stale data. In that case, I've got a bridge to sell you.
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Theron
8 days ago
D) Use Marketing Cloud Connect to fetch the expected data using APIs at send time.
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Meaghan
14 days ago
C) Install and configure Distributed Marketing to make content accessible.
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Tawanna
17 days ago
B) Implement a custom integration between Marketing Cloud and the Customer Success Platform.
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Gladys
18 days ago
Option B sounds like the best approach to keep the data fresh and accurate.
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Marguerita
22 days ago
A) Utilize Synchronized Data Sources within Marketing Cloud.
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Rosendo
28 days ago
B) Implement a custom integration between Marketing Cloud and the Customer Success Platform.
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Dannette
1 months ago
B) Implement a custom integration between Marketing Cloud and the Customer Success Platform.
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Layla
1 months ago
A) Utilize Synchronized Data Sources within Marketing Cloud.
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Dana
2 months ago
I'm just imagining the poor solution architect trying to figure out how to get all this data into the Marketing Cloud. It's like herding cats, but with spreadsheets instead of actual cats. Good luck with that, buddy!
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Oliva
1 months ago
B) Implement a custom integration between Marketing Cloud and the Customer Success Platform.
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Cecily
1 months ago
A) Utilize Synchronized Data Sources within Marketing Cloud.
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Lennie
2 months ago
Hmm, I don't know, guys. Option C sounds interesting. Distributed Marketing could be a good way to make the content accessible. Plus, it's got 'marketing' in the name, so it's gotta be good, right?
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Rasheeda
2 months ago
I'm leaning towards Option D. Why bother with a custom integration when you can just use the API to fetch the data you need? Seems like the simplest solution to me.
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Francine
1 months ago
It could, but using Marketing Cloud Connect with APIs seems more direct and flexible.
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Lai
2 months ago
But wouldn't utilizing Synchronized Data Sources within Marketing Cloud also work well?
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Franchesca
2 months ago
I agree, it's a straightforward approach to get the data needed for personalization.
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Lonny
2 months ago
Option D is definitely the way to go. Using APIs at send time is efficient.
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Barrie
2 months ago
Option B seems like the way to go. I mean, if we want up-to-date information, we can't rely on syncing data sources. That's just asking for trouble.
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Marilynn
2 months ago
I believe implementing a custom integration between Marketing Cloud and the Customer Success Platform could also work well.
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Adolph
2 months ago
I agree with Shad. It's the most efficient way to ensure the data is available for personalization.
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Shad
3 months ago
I think the Solution Architect should utilize Synchronized Data Sources within Marketing Cloud.
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