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Salesforce Certified B2C Solution Architect (Arch-302) Exam - Topic 2 Question 40 Discussion

A Marketing team plans to support the launch of a new product line. In discussion with the Sales and IT teams, the Marketing team proposed introducing a leads-management process, along with a web-to-lead form for the landing page that supports the product launch.The leads captured using the form are added to the new nurturing journey in Marketing Cloud and subsequently routed to the relevant sales team once they qualify at a certain threshold.What are two implications that a Solution Architect should consider prior to implementing this solution? Choose 2 answers
A) Need for additional handling of consent, preferences, and compliance for converted leads in Marketing Cloud and D) Leads can have detrimental impact on quality of contact records in Sales Cloud
B) Engagement history from the lead record will be natively available for contact record in Marketing Cloud
C) Leads are unique contact records in Marketing Cloud

Salesforce Certified B2C Solution Architect (Arch-302) Exam - Topic 2 Question 40 Discussion

Actual exam question for Salesforce's Salesforce Certified B2C Solution Architect (Arch-302) exam
Question #: 40
Topic #: 2
[All Salesforce Certified B2C Solution Architect (Arch-302) Questions]

A Marketing team plans to support the launch of a new product line. In discussion with the Sales and IT teams, the Marketing team proposed introducing a leads-management process, along with a web-to-lead form for the landing page that supports the product launch.

The leads captured using the form are added to the new nurturing journey in Marketing Cloud and subsequently routed to the relevant sales team once they qualify at a certain threshold.

What are two implications that a Solution Architect should consider prior to implementing this solution? Choose 2 answers

Show Suggested Answer Hide Answer
Suggested Answer: A, D

by Latrice at May 06, 2022, 07:09 PM

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Scot
10 months ago
C seems a bit confusing, how do they handle duplicates?
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Kindra
10 months ago
D could be a problem, we need to keep contact records clean.
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Charlesetta
10 months ago
Wait, are leads really unique in Marketing Cloud? That sounds off.
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Alline
11 months ago
I think B is also important, engagement history matters.
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Sherrell
11 months ago
A is definitely a must, compliance is key!
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Henriette
11 months ago
I feel like the potential negative impact on contact records from leads is something we should definitely consider. It could complicate our data strategy.
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Joni
11 months ago
I practiced a similar question about lead management, and I think leads being unique records could impact how we manage data quality.
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Glory
11 months ago
I’m not entirely sure, but I think engagement history might not transfer directly from leads to contacts. We need to check that.
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Page
11 months ago
I remember we discussed the importance of compliance and consent handling for leads, especially when integrating with Marketing Cloud. That seems crucial.
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Hershel
11 months ago
This looks like a pretty straightforward integration question. I think the key is to focus on the requirements - the OMS supports REST services and is hosted on the client's infrastructure. That tells me I'll need to set up some kind of service configuration to connect to the OMS.
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Elly
11 months ago
After doing the math, I feel like it might be around 3.5 FTE, but there's a chance I miscalculated the minutes to hours conversion.
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Becky
11 months ago
This one seems pretty straightforward - HIPAA is the obvious answer here, it's the main law that governs patient privacy in healthcare.
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