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A Marketing team plans to support the launch of a new product line. In discussion with the Sales and IT teams, the Marketing team proposed introducing a leads-management process, along with a web-to-lead form for the landing page that supports the product launch.
The leads captured using the form are added to the new nurturing journey in Marketing Cloud and subsequently routed to the relevant sales team once they qualify at a certain threshold.
What are two implications that a Solution Architect should consider prior to implementing this solution? Choose 2 answers
Suggested Answer: A, D
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12 comments · newest first
SC
Scot
12 months ago
C seems a bit confusing, how do they handle duplicates?
KI
Kindra
12 months ago
D could be a problem, we need to keep contact records clean.
CH
Charlesetta
12 months ago
Wait, are leads really unique in Marketing Cloud? That sounds off.
AL
Alline
1 year ago
I think B is also important, engagement history matters.
SH
Sherrell
1 year ago
A is definitely a must, compliance is key!
HE
Henriette
1 year ago
I feel like the potential negative impact on contact records from leads is something we should definitely consider. It could complicate our data strategy.
JO
Joni
1 year ago
I practiced a similar question about lead management, and I think leads being unique records could impact how we manage data quality.
GL
Glory
1 year ago
I’m not entirely sure, but I think engagement history might not transfer directly from leads to contacts. We need to check that.
PA
Page
1 year ago
I remember we discussed the importance of compliance and consent handling for leads, especially when integrating with Marketing Cloud. That seems crucial.
HE
Hershel
1 year ago
This looks like a pretty straightforward integration question. I think the key is to focus on the requirements - the OMS supports REST services and is hosted on the client's infrastructure. That tells me I'll need to set up some kind of service configuration to connect to the OMS.
EL
Elly
1 year ago
After doing the math, I feel like it might be around 3.5 FTE, but there's a chance I miscalculated the minutes to hours conversion.
BE
Becky
1 year ago
This one seems pretty straightforward - HIPAA is the obvious answer here, it's the main law that governs patient privacy in healthcare.