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A merchant wants to store past purchase history in Marketing Cloud to use for segmentation and personalization of promotional emails.
All data must be encrypted at rest to comply with the merchant's security standards.
Which solution is appropriate?
Suggested Answer: D
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Field Level Encryption is a feature that allows encrypting data at field level in Marketing Cloud. It encrypts data at rest to facilitate compliance with data privacy and security regulations. It also allows importing encrypted data into Marketing Cloud and decrypting it at send time. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_overview_field_level_encryption.htm&language=en_US&type=5
14 comments · newest first
BR
Brock
3 days ago
But isn’t A more comprehensive? It covers everything.
LA
Laquanda
8 days ago
I feel like C could work too. Transparent Data Encryption is useful.
ED
Edison
13 days ago
A sounds right. Compliance is key for the merchant.
SU
Sueann
19 days ago
I’m leaning towards D. Field Level Encryption seems more targeted.
JA
Janine
24 days ago
I think A is the best choice. Shield Platform Encryption is strong.
OD
Odelia
29 days ago
D) Field Level Encryption could work too, but not as comprehensive.
CA
Caprice
1 month ago
Wait, can we really trust all these encryption methods?
SE
Selma
1 month ago
I thought C) Transparent Data Encryption was enough for this?
AL
Alton
1 month ago
Totally agree, it meets the security standards!
JO
Johnna
2 months ago
A) Shield Platform Encryption is the best choice for this.
MA
Malinda
2 months ago
I’m a bit confused about the differences between Transparent Data Encryption and Shield Platform Encryption. I should have reviewed those more before the exam.
GA
Gayla
2 months ago
I feel like we practiced a similar question about data security in Marketing Cloud, and I think Field Level Encryption was mentioned as a good option for specific data fields.
MI
Micaela
2 months ago
I think Shield Platform Encryption might be the right choice since it specifically addresses data at rest, but I need to double-check the details.
FR
Frederic
2 months ago
I remember discussing encryption methods in class, but I'm not entirely sure which one is best for this scenario.