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Salesforce Exam B2B-Solution-Architect Topic 9 Question 29 Discussion

Actual exam question for Salesforce's B2B-Solution-Architect exam
Question #: 29
Topic #: 9
[All B2B-Solution-Architect Questions]

Universal Containers (UC) is using Sales Cloud and Service Cloud. UC wants a solution that can tend scheduled emails on a dairy, weekly, or monthly basis to existing customers and prospects. UC also wants to track if customers haveopened the emails. There can be as little as 1,000 emails in a week or as many as 100,000 emails in a month, depending on the season.

Based on that criteria, which solution should the Solution Architect recommend to UC?

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Suggested Answer: B

For Universal Containers' requirements of sending scheduled emails and tracking opens, Marketing Cloud Account Engagement (formerly Pardot) is the recommended solution. It is specifically designed for B2B marketing automation, including email campaigns, lead nurturing, and engagement tracking. Marketing Cloud Account Engagement can handle the variable volume of emails and provides detailed analytics on email interactions, ensuring UC can effectively communicate with its audience and gain insights into campaign performance, in line with Salesforce's marketing automation best practices.


Contribute your Thoughts:

Jeanice
11 days ago
Marketing Cloud Personalization sounds really interesting, but I'm not sure if UC really needs that level of sophistication. Depending on their specific needs and budget, Account Engagement might be a better fit.
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Rebbecca
13 days ago
I'm with Arleen on this one. Scheduled Flows seem like the simplest and most cost-effective solution, especially if UC is already using Sales and Service Clouds. It might not have all the bells and whistles of Marketing Cloud, but it should get the job done.
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Avery
14 days ago
Haha, can you imagine trying to manage 100,000 emails per month with custom code? That's a nightmare waiting to happen. I'd definitely recommend going with a platform designed for enterprise-scale email marketing.
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Dorthy
15 days ago
Custom Apex code? Really? That seems like overkill for a requirement like this. Unless UC has some super-specific needs, I think they'd be better off with an out-of-the-box solution like Marketing Cloud.
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Arleen
17 days ago
I'm leaning towards the Scheduled Flows option. It's built-in to the Sales and Service Clouds, so it might be the most straightforward and cost-effective solution. Plus, it can handle email tracking, which is one of the key requirements.
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Ling
18 days ago
Hmm, this is a tricky one. I'm not sure if I have enough experience to tackle this kind of email marketing problem. But it seems like Marketing Cloud could be a good solution, either with Account Engagement or Personalization.
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