Salesforce Exam B2B Solution Architect Topic 3 Question 42 Discussion

Actual exam question for Salesforce's B2B Solution Architect exam

Question #: 42
Topic #: 3

Universal Containers is at the start of a digital transformation program. Members of the executive leadership team have provided a list of internal and external stakeholders who are dedicated to formulating the vision and desired business outcomes in a 2-day workshop. The executive leadership team hasmade the request to understand what the customer experience will look like out of this workshop.

What should a Solution Architect do to help formulate the high-level business vision and desired business outcomes?

AFacilitate a workshop with the executiveleadership team, applying the journey mapping process to create a vision and align customer journey to business objectives.

BFacilitate a strategy session with the executive leadership team to better understand their individual business units' priorities to achieve the business objectives.

CAsk to follow the Customer Service team for a day to gain a better understanding of how they work and identify their pain points to formulate this vision.

DFacilitate a business process mapping workshop with the executive leadership team to better understand the potential process improvements.

Show Suggested Answer

Suggested Answer: B

For Universal Containers' requirements of sending scheduled emails and tracking opens, Marketing Cloud Account Engagement (formerly Pardot) is the recommended solution. It is specifically designed for B2B marketing automation, including email campaigns, lead nurturing, and engagement tracking. Marketing Cloud Account Engagement can handle the variable volume of emails and provides detailed analytics on email interactions, ensuring UC can effectively communicate with its audience and gain insights into campaign performance, in line with Salesforce's marketing automation best practices.

by Erin at Sep 16, 2024, 06:41 PM

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21 days ago

I think the Solution Architect should facilitate a workshop with the executive leadership team to create a vision and align customer journey to business objectives.

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