Salesforce Exam ARC-801 Topic 6 Question 21 Discussion

Actual exam question for Salesforce's ARC-801 exam

Question #: 21
Topic #: 6

Universal Containers (UC) is using Sales Cloud and Service Cloud. UC wants a solution that can tend scheduled emails on a dairy, weekly, or monthly basis to existing customers and prospects. UC also wants to track if customers haveopened the emails. There can be as little as 1,000 emails in a week or as many as 100,000 emails in a month, depending on the season.

Based on that criteria, which solution should the Solution Architect recommend to UC?

ASet up scheduled flows to handleemail sending and tracking.

BRecommend Marketing Cloud Account Engagement.

CDevelop a custom solution using scheduled Apex to send emails.

DRecommend Marketing Cloud Personalization.

Show Suggested Answer

Suggested Answer: B

For Universal Containers' requirements of sending scheduled emails and tracking opens, Marketing Cloud Account Engagement (formerly Pardot) is the recommended solution. It is specifically designed for B2B marketing automation, including email campaigns, lead nurturing, and engagement tracking. Marketing Cloud Account Engagement can handle the variable volume of emails and provides detailed analytics on email interactions, ensuring UC can effectively communicate with its audience and gain insights into campaign performance, in line with Salesforce's marketing automation best practices.

by Lavonda at Mar 04, 2024, 10:09 PM

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Theola

10 months ago

I wonder if UC has considered carrier pigeons for their email delivery. Probably more reliable than some of these cloud solutions, am I right?

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Vivan

10 months ago

C) Develop a custom solution using scheduled Apex to send emails.

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Nikita

10 months ago

B) Recommend Marketing Cloud Account Engagement.

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Lucille

10 months ago

A) Set up scheduled flows to handle email sending and tracking.

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Jamal

11 months ago

Marketing Cloud Personalization could also be a good option for better targeting and personalization.

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Kyoko

11 months ago

Haha, I bet the Solution Architect is going to recommend the 'cloud' solution, because that's what Salesforce always wants to sell, right? *wink wink*

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Hyman

11 months ago

B) Recommend Marketing Cloud Account Engagement.

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Lucy

11 months ago

A) Set up scheduled flows to handle email sending and tracking.

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Alexis

11 months ago

I believe Marketing Cloud Account Engagement would be a better choice for handling such a large volume.

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Audry

11 months ago

Marketing Cloud Personalization (option D) sounds like overkill for this use case. UC just needs to send and track emails, not necessarily personalize them.

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Anglea

10 months ago

That's true, developing a custom solution might be a good option for them.

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Karan

11 months ago

Yes, setting up scheduled flows seems like a practical solution.

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Linn

11 months ago

Option C is interesting, but I'm not sure if developing custom Apex code is the best use of UC's resources. They need a scalable, out-of-the-box solution.

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Ahmed

11 months ago

B) Recommend Marketing Cloud Account Engagement.

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Brandon

11 months ago

A) Set up scheduled flows to handle email sending and tracking.

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Yuriko

12 months ago

But would scheduled flows be able to handle the large volume of emails UC wants to send?

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Elke

12 months ago

I'm leaning towards option A. Scheduled flows in Sales Cloud and Service Cloud could be a more cost-effective solution than adopting Marketing Cloud.

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Regenia

10 months ago

A) Set up scheduled flows to handle email sending and tracking.

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Leonardo

11 months ago

That could work, but it might require more maintenance in the long run.

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Lilli

11 months ago

C) Develop a custom solution using scheduled Apex to send emails.

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Elly

11 months ago

I think Marketing Cloud might be too expensive for UC's needs.

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Jani

11 months ago

B) Recommend Marketing Cloud Account Engagement.

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Regenia

11 months ago

I agree, it seems like the most cost-effective solution for UC.

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Arletta

11 months ago

A) Set up scheduled flows to handle email sending and tracking.

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Mendy

12 months ago

I agree, it seems like a convenient solution for sending and tracking emails.

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Lamonica

12 months ago

I think option B is the best choice. Marketing Cloud Account Engagement can handle the email sending and tracking needs of UC without the need for custom development.

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Eun

1 years ago

I think setting up scheduled flows could be a good option.

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