A broker is offering a $100 gift certificate at a jewelry store to all sellers who list with the broker during a specified time period. According to the New Jersey Real Estate License Law, such a promotion is prohibited because it:
According to NJ Real Estate Commission rules, brokers and salespersons may not:
Offer prizes, gifts, or inducements that are contingent on entering into a listing agreement.
This is considered an improper inducement under N.J.A.C. 11:5-6.4.
Therefore, the prohibition is because the gift certificate is conditioned on the seller listing with the broker.
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