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PMI-PBA Exam - Topic 3 Question 112 Discussion

A company has completed a major project within time, cost, and scope and satisfied high-level quality standards and marketing requests. However, the product was considered a complete failure by shareholders and the market due to low return on investment.From the business analysis perspective, the main reason for this business failure was a failure to:
D) establish measurable success criteria in the business case.
A) set the product positioning.
B) review and evaluate market expectations.
C) gather the appropriate usability requirements.

PMI-PBA Exam - Topic 3 Question 112 Discussion

Actual exam question for PMI's PMI-PBA exam
Question #: 112
Topic #: 3
[All PMI-PBA Questions]

A company has completed a major project within time, cost, and scope and satisfied high-level quality standards and marketing requests. However, the product was considered a complete failure by shareholders and the market due to low return on investment.

From the business analysis perspective, the main reason for this business failure was a failure to:

Show Suggested Answer Hide Answer
Suggested Answer: D

The main reason for the business failure was a failure to establish measurable success criteria in the business case. The success criteria are the standards or indicators that are used to measure the achievement of the business objectives and the expected benefits of the project. The success criteria should be defined and agreed upon by the stakeholders in the business case, and they should be specific, measurable, achievable, realistic, and time-bound (SMART). The success criteria can help the business analyst and the project team to evaluate the feasibility, viability, and desirability of the project, and to monitor and control the project performance and outcomes. The success criteria can also help to ensure the alignment of the project deliverables with the stakeholder expectations and the market needs.If the success criteria are not established or are poorly defined in the business case, the project may fail to deliver the desired value and return on investment, even if it meets the time, cost, scope, and quality constraints.Reference: PMI Professional in Business Analysis (PMI-PBA) Examination Content Outline1, page 16; Business Analysis for Practitioners: A Practice Guide2, page 86.


by Nieves at Mar 06, 2026, 08:56 PM

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Jacquline
4 days ago
I think it's B. Market expectations are crucial.
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Novella
9 days ago
A could be the issue too. Poor product positioning hurt them.
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Emily
14 days ago
I lean towards D. Success criteria were probably unclear.
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Curt
19 days ago
I agree, B makes sense. They missed what customers wanted.
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Filiberto
24 days ago
I think it's B. They didn't review market expectations.
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Micaela
30 days ago
A is important, but without market review, it all falls apart.
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Bulah
1 month ago
C makes sense too. Usability can impact ROI.
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Tess
1 month ago
I agree, but I lean towards D. Success criteria are key.
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Venita
2 months ago
I think it's B. Market expectations are crucial.
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Clarence
2 months ago
D seems like a big oversight too, success criteria are crucial!
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Shanice
2 months ago
Not sure if it's just one reason; could be a mix of all.
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Gregg
2 months ago
I can't believe they finished on time but still flopped!
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Karina
2 months ago
Totally agree, B is the main issue here.
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Chaya
2 months ago
Sounds like they missed the market research step.
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Basilia
3 months ago
Gathering usability requirements is crucial too, but B feels spot on.
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Cassie
3 months ago
Not sure it’s just one reason; could be a mix of issues.
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Regenia
4 months ago
I’m surprised they didn’t set clear success criteria.
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Ilona
4 months ago
Totally agree, B is the right choice!
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Deeann
5 months ago
Sounds like they missed the mark on market expectations.
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Nelida
5 months ago
Gathering usability requirements is key too, but B feels more critical here.
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Hildred
5 months ago
Wait, how did they not see this coming?
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Norah
5 months ago
I think they should have focused more on D.
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Wilburn
5 months ago
Totally agree, B is the right choice!
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Xuan
5 months ago
Sounds like they missed the mark on market expectations.
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Nathalie
6 months ago
Gathering usability requirements sounds important, but I wonder if it really ties into the financial failure. I might go with option B since market expectations seem vital.
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Gaston
6 months ago
I feel like we covered something about product positioning in class, which makes me lean towards option A. But I'm not confident about it.
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Noel
6 months ago
I'm not entirely sure, but I remember a practice question that emphasized the importance of setting measurable success criteria. So, maybe option D could be the right answer?
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Lashawn
6 months ago
I think the key issue might be related to option B, reviewing and evaluating market expectations. We discussed how understanding the market is crucial for success.
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