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PeopleCert ITIL DSV Exam - Topic 6 Question 30 Discussion
Topic #: 6
A service provider is launching a new service. What is an appropriate method to encourage the demand for this service?
to create incentives that encourage early adoption and generate demand. An early-bird pricing strategy is particularly effective in this context.
Early-Bird Price:
Setting an early-bird price provides a discount or special pricing for those who sign up or purchase the service early. This strategy creates a sense of urgency and encourages early adoption, which can help in gaining initial traction for the service.
Incorrect Options:
A: Introducing a freeze period before the deadline can create urgency but might also cause frustration if customers feel pressured.
B: Adding a cancellation fee could discourage customers rather than encourage demand, as it adds a potential cost burden.
D: Increasing the overall price generally decreases demand rather than encouraging it, especially for new services.
Conclusion: The most appropriate method to encourage demand for a new service is to set an early-bird price, making option C the correct answer.
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