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PeopleCert ITIL-DSV Exam - Topic 6 Question 30 Discussion

Posted by Allene on Nov 23, 2025 at 03:53 PM

A service provider is launching a new service. What is an appropriate method to encourage the demand for this service?

Suggested Answer: C

to create incentives that encourage early adoption and generate demand. An early-bird pricing strategy is particularly effective in this context.

Early-Bird Price:

Setting an early-bird price provides a discount or special pricing for those who sign up or purchase the service early. This strategy creates a sense of urgency and encourages early adoption, which can help in gaining initial traction for the service.


Incorrect Options:

A: Introducing a freeze period before the deadline can create urgency but might also cause frustration if customers feel pressured.

B: Adding a cancellation fee could discourage customers rather than encourage demand, as it adds a potential cost burden.

D: Increasing the overall price generally decreases demand rather than encouraging it, especially for new services.

Conclusion: The most appropriate method to encourage demand for a new service is to set an early-bird price, making option C the correct answer.

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30 comments · newest first
DY
Dyan 6 months ago
I like C too! It’s a win-win for both sides.
CH
Chantell 6 months ago
D seems counterproductive. Why raise prices?
MO
Monroe 6 months ago
C definitely! People love discounts.
ON
Onita 6 months ago
Agreed! It creates urgency and excitement.
EM
Emile 7 months ago
I think C is the best choice. Early-bird prices attract customers.
KE
Kent 7 months ago
Really? An early-bird price? I’m not so sure about that.
EM
Emile 7 months ago
Increasing the price seems counterproductive.
ZA
Zana 8 months ago
A freeze period? That sounds a bit odd.
HE
Heidy 8 months ago
I disagree, a cancellation fee might scare people off.
DO
Dorinda 8 months ago
Early-bird pricing always works!
AN
An 8 months ago
Freeze period? More like a deep freeze! I'll take the early-bird special, hold the icicles.
IS
Isaiah 8 months ago
D) Increase the overall price of the service. This will make the early-bird price seem more appealing.
WA
Wai 8 months ago
A) Introduce a freeze period before the deadline. This will build anticipation and prevent last-minute rushes.
FA
Fabiola 9 months ago
B) Add a cancellation fee to the order. This will discourage customers from backing out and ensure commitment.
BE
Ben 9 months ago
C) Set an early-bird price. This is a great way to incentivize early adoption and create a sense of urgency.
LA
Lavonna 9 months ago
Increasing the overall price seems counterintuitive to me, but I guess it could work if the service is positioned as premium.
ST
Stanton 9 months ago
I think the early-bird price (C) is the way to go. It's a classic strategy that works well to get people to act fast and secure their spot.
CU
Curt 9 months ago
Increasing the overall price (D) doesn't seem like a good way to encourage demand. That might just turn people off and make them less likely to use the service.
IN
India 9 months ago
Hmm, I'm leaning towards the freeze period before the deadline (A). That could create scarcity and make people more likely to sign up quickly.
HU
Hui 10 months ago
I’m a bit confused about the freeze period option; it seems like it could backfire and make people hesitant to commit.
NA
Nan 10 months ago
I remember practicing a question about pricing strategies, and I feel like introducing a cancellation fee might discourage people from trying the service.
LO
Lorean 10 months ago
I think setting an early-bird price could really create excitement and urgency for the new service, but I'm not entirely sure if it's the best option.
GA
Galen 10 months ago
A freeze period? Sounds confusing. Not a fan of A.
KA
Kandis 11 months ago
I'm a bit confused on this one. I'm not sure if adding a cancellation fee (B) is the best way to encourage demand. That might just frustrate customers.
IR
Irving 11 months ago
I think the early-bird price option (C) is the best approach to encourage demand. It creates a sense of urgency and incentivizes customers to sign up early.
HE
Herminia 5 months ago
↳ replying to Irving
Early-bird pricing can boost initial sales for sure.
SH
Sherita 5 months ago
↳ replying to Irving
Totally! It creates excitement for the new service.
KA
Katheryn 6 months ago
↳ replying to Irving
A cancellation fee sounds harsh. Early-bird is better.
ET
Ettie 6 months ago
↳ replying to Irving
I agree, the early-bird price really gets people moving.
WI
Winfred 10 months ago
↳ replying to Irving
Yes! It makes sense to reward early sign-ups.
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