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PeopleCert ITIL 4 DITS Exam - Topic 8 Question 23 Discussion

An organization has decided to use 'customer analytics' techniques to identify opportunities to improve its products and services.Which is the MOST beneficial approach for meeting this objective?
A) Correlating usage and support data with environmental factors
B) Avoiding the use of subjective factors such as informal feedback
C) Using data obtained from direct distribution channels
D) Using data obtained from digital communication channels

PeopleCert ITIL 4 DITS Exam - Topic 8 Question 23 Discussion

Actual exam question for PeopleCert's ITIL 4 DITS exam
Question #: 23
Topic #: 8
[All ITIL 4 DITS Questions]

An organization has decided to use 'customer analytics' techniques to identify opportunities to improve its products and services.

Which is the MOST beneficial approach for meeting this objective?

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Suggested Answer: A

by Arminda at Jun 02, 2026, 12:53 AM

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Luisa
1 day ago
I lean towards using data from digital communication channels since it’s more current, but I’m a bit uncertain about how that compares to direct distribution data.
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Kayleigh
6 days ago
I practiced a similar question where using data from direct channels was emphasized, but I feel like digital channels might be more relevant today.
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Goldie
12 days ago
I think avoiding subjective factors like informal feedback makes sense, but I wonder if we might miss valuable insights from customers.
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Charlene
17 days ago
I remember we discussed how correlating usage data with environmental factors could reveal patterns, but I'm not sure if that's the best approach here.
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