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A service provider has a new strategy which involves them selling services via third parties, and also from their own website. This new sales channel should bring additional customers, and may also have a positive effect on direct sales because it increases brand recognition.
Which parallel operating model is appropriate for this situation?
Suggested Answer: D
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27 comments · newest first
ED
Eden
5 months ago
Exactly! D) Synergism seems best. More exposure can lead to more customers.
TU
Tuyet
5 months ago
True, but if brand recognition increases, it might not matter.
CH
Charlene
5 months ago
I agree, but what about A) Cannibalism? It could hurt direct sales.
YO
Yoko
6 months ago
I think it's D) Synergism. It fits the idea of boosting sales through multiple channels.
CO
Cora
6 months ago
I agree, brand recognition is key here!
DE
Dean
6 months ago
Really? I'm not convinced this will boost direct sales.
GR
Gracia
6 months ago
Definitely not cannibalism, that's for sure.
MA
Malcom
6 months ago
I think it's more about concurrence, honestly.
FR
Frank
6 months ago
Sounds like a classic case of synergism to me!
DA
Darnell
7 months ago
Hmm, I'm torn between C) Concurrence and D) Synergism. Maybe I should just ask the professor to "cannibal-ize" the exam and give me the answer.
ST
Stefan
7 months ago
Synergism, definitely. It's like a win-win situation for the service provider. D) all the way!
TH
Thora
7 months ago
D) Synergism is the way to go. The new channel should boost brand recognition and drive more direct sales.
KE
Kendra
8 months ago
A) Cannibalism? Really? That's a bit extreme, don't you think? I'm going with D) Synergism.
LE
Leatha
8 months ago
C) Concurrence seems like the best fit. The new and existing sales channels are operating in parallel to reach more customers.
AU
Audra
8 months ago
I think the answer is D) Synergism. The new sales channel should complement the existing one and increase overall sales.
BR
Brock
8 months ago
I feel like Cannibalism could be relevant here, especially if the new strategy competes with their own direct sales.
AU
Audria
8 months ago
Concurrence sounds familiar, but I can't quite recall how it applies to this scenario with third-party sales.
AN
Antione
9 months ago
I'm not sure, but I remember a practice question about how new sales channels can sometimes lead to Erosion of direct sales.
RA
Rashad
9 months ago
I think this might be about Synergism since it talks about increasing brand recognition through multiple channels.
QU
Quentin
9 months ago
I'm a bit stumped on this one. The terms they're using like "cannibalism" and "erosion" don't seem to fit the situation they're describing. I'll have to think about it some more, but I'm leaning towards D) Synergism as the best option.
LI
Ligia
9 months ago
I'm pretty confident the answer is D) Synergism. The question mentions the new channel could have a "positive effect" on direct sales, so that sounds like the two channels are working together rather than competing.
RA
Raelene
9 months ago
Okay, let me think this through. The new strategy involves both third-party and direct sales, so it seems like they're trying to leverage both channels. I'm guessing "synergism" is the right answer since it sounds like the two channels could have a positive effect on each other.
ME
Merissa
9 months ago
Hmm, this is tricky. I think it might be talking about how the new sales channel could impact the existing direct sales. Maybe the "concurrence" option is about the two channels running in parallel?
TE
Tequila
10 months ago
I'm not sure about this one. The question seems to be asking about different operating models, but I'm not familiar with the terms they're using.
AB
Abraham
3 months ago
Cannibalism could be a concern too, but I don’t think that’s the main focus here.
TA
Tamra
3 months ago
I’m leaning towards Synergism. It seems like they want to boost their brand together.
SH
Sherrell
4 months ago
I think it might be Concurrence. It sounds like they want to work alongside their own sales.