A major retail organization is experiencing declining sales and wants to boost its online business. Teams within Dev and Ops have been independently experimenting with DevOps practices to speed up changes to the company's website but have yet to see tangible benefits.
What can the IT management team do in this situation to achieve bottom-line benefits with DevOps?
When independent Dev and Ops teams adopt DevOps practices without coordination, results are limited.
The most important action IT management can take is to create a shared vision, goals, and incentives.
Shared goals align everyone to business outcomes, reduce conflicting priorities, and foster real collaboration.
Why not the others?
Intelligent risk taking (A) and high-trust culture (C) are important, but without a shared vision, teams won't move in the same direction.
Customer focus (D) is essential, but won't create cross-team alignment by itself.
Reference/Extract: ''Creating a shared vision and goals across Dev and Ops is critical to breaking down silos and delivering end-to-end value to the business.'' --- The Phoenix Project, Accelerate, and PeopleCert DevOps Foundation v3.6 Section 3.3
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