When independent Dev and Ops teams adopt DevOps practices without coordination, results are limited.

The most important action IT management can take is to create a shared vision, goals, and incentives.

Shared goals align everyone to business outcomes, reduce conflicting priorities, and foster real collaboration.

Why not the others?

Intelligent risk taking (A) and high-trust culture (C) are important, but without a shared vision, teams won't move in the same direction.

Customer focus (D) is essential, but won't create cross-team alignment by itself.

Reference/Extract: ''Creating a shared vision and goals across Dev and Ops is critical to breaking down silos and delivering end-to-end value to the business.'' --- The Phoenix Project, Accelerate, and PeopleCert DevOps Foundation v3.6 Section 3.3