U+ Bank currently uses Next-Best-Action Designer to manage 1:1 customer engagement in the web channel. The bank would like to promote the same offers in email. Which two additional configurations are needed in Next-Best-Action Designer to promote the offers in email? (Choose Two)
Understanding Aggregation Components: Aggregation components in Pega decision strategies are used to perform calculations based on a list of actions. This can include summing values, calculating averages, or other statistical measures.
Use Case of Aggregation Components:
Set a Text Value: This is typically handled by Set Property or Data Transform components.
Filter Actions: Filters are used for filtering actions based on priority and relevance.
Choose Between Actions: This is typically handled by a Decision or Filter component.
Aggregation is specifically used to perform calculations based on a group of actions. It can be used to sum the total value of actions, calculate the average propensity, etc.
Implementation in Decision Strategy:
Add Aggregation Component: In the decision strategy, add an Aggregation component.
Define Calculation: Specify the type of calculation (sum, average, count, etc.) and the actions to be included in the calculation.
The Pega Customer Decision Hub User Guide mentions the use of aggregation components to perform calculations on action lists, confirming their primary function is for making calculations based on a list of actions (Reference: Pega-Customer-Decision-Hub-User-Guide-85.pdf, Chapter on 'Using aggregation components in decision strategies').
Conclusion: In a decision strategy, aggregation components are used to make calculations based upon a list of actions, enabling the strategy to derive meaningful metrics from groups of actions.
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