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Pegasystems Exam PEGAPCDC87V1 Topic 4 Question 17 Discussion

Actual exam question for Pegasystems's PEGAPCDC87V1 exam
Question #: 17
Topic #: 4
[All PEGAPCDC87V1 Questions]

A bank has been running traditional marketing campaigns for many years. One such campaign sends an offer email to qualified customers on day 1. On day 3, it sends a reminder email to customers who haven't responded to the first email. On day 7, it sends a second reminder to customers who haven't responded to the first two emails. If you were to re-implement this requirement using the always-on outbound customer engagement paradigm, how would you approach this scenario?

Show Suggested Answer Hide Answer
Suggested Answer: B, C, D

Requirement Analysis: U+ Bank wants to display a specific credit card offer (Standard Card) to every customer who logs in to the bank website using Pega Customer Decision Hub.

Identify Mandatory Artifacts: To implement this requirement in Pega Customer Decision Hub, certain artifacts are necessary:

Business Structure: This defines the business hierarchy in Pega CDH, such as issues and groups. For this scenario, a relevant business issue and group must be defined (e.g., Credit Cards -> Standard Card).


Action and Associated Web Treatment: The specific credit card offer (Standard Card) must be created as an action, and it must have an associated web treatment to display on the bank's website.

Real-time Containers: These containers facilitate real-time interactions by displaying the appropriate offers to customers when they log in to the website.

Not Mandatory Artifacts:

Customer Contact Policies: These policies are used to limit the number of interactions with customers over a period. However, they are not mandatory for simply displaying an offer upon login.

Customer Engagement Policies: While important for determining eligibility, applicability, and suitability of offers, they are not specifically mandatory for the basic requirement of displaying an offer upon login.

Conclusion: The three mandatory artifacts to implement the requirement are a business structure, an action and the associated web treatment, and real-time containers.

Contribute your Thoughts:

Kattie
21 days ago
Option D, all the way. Let the robots handle it - I'm just here to collect my paycheck and go home. Less work for me is always better!
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Sabina
2 days ago
D) Configure the primary schedule to run daily and let the AI choose the best action from all the actions that a customer qualifies for based on engagement policies
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Selma
26 days ago
I'd go with option C. It's the classic 'set it and forget it' approach. Plus, who doesn't love a good email drip campaign? It's like a digital Chinese water torture, but for customers!
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Letha
1 months ago
Option A just sounds like a bandaid on the original campaign. Why not take the opportunity to really optimize the process with one of the other options?
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Alyssa
3 days ago
D) Configure the primary schedule to run daily and let the AI choose the best action from all the actions that a customer qualifies for based on engagement policies
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Gail
16 days ago
C) Create an action with a flow that contains 3 Send Email shapes, one for each email. Set appropriate wait times between the shapes
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Helga
19 days ago
B) Create three segments to identify the target audience for each of the three offer emails - day 1, day 3 and day 7. Setup three schedules per day targeting each of the three segments
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Olga
1 months ago
Option B is a bit more complex, but it could give you more control over the targeting and timing of the emails. I'd have to weigh the pros and cons of the additional complexity.
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Barney
19 days ago
True, Option D with AI choosing the best action could be efficient as well. It's all about weighing the pros and cons.
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Iluminada
21 days ago
I agree, but Option C could also be a good approach with the Send Email shapes and wait times.
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Shawnee
27 days ago
Option B does seem like it would give us more control over the targeting and timing of the emails.
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Derrick
1 months ago
I like the idea of option D, letting the AI handle the customer engagement based on their policies. That way, the process is more dynamic and responsive to customer behavior.
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Leslee
8 days ago
I agree, it would be interesting to see how the AI chooses the best action based on customer engagement policies.
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Malika
1 months ago
Option D sounds like a great idea. Letting the AI handle it would make the process more efficient.
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Lindsey
2 months ago
Option C seems the most straightforward and logical approach to me. Setting up a flow with the three emails and appropriate wait times seems like the easiest way to implement this always-on engagement scenario.
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Eric
24 days ago
Yeah, setting up a flow with the emails and wait times makes it easier to manage.
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Tegan
26 days ago
I agree, option C does seem like the most straightforward approach.
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Val
2 months ago
That's a good point, but I still think having separate segments for each email ensures a more personalized approach.
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Fannie
2 months ago
I disagree, I believe option D is more efficient as it leverages AI to choose the best action for each customer based on engagement policies.
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Val
2 months ago
I think option B is the best approach because it allows for targeted messaging to different segments at different times.
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