Pegasystems PEGAPCDC87V1 Exam - Topic 4 Question 17 Discussion

Actual exam question for Pegasystems's PEGAPCDC87V1 exam

Question #: 17
Topic #: 4

A bank has been running traditional marketing campaigns for many years. One such campaign sends an offer email to qualified customers on day 1. On day 3, it sends a reminder email to customers who haven't responded to the first email. On day 7, it sends a second reminder to customers who haven't responded to the first two emails. If you were to re-implement this requirement using the always-on outbound customer engagement paradigm, how would you approach this scenario?

AConfigure a primary schedule for the original offer email and setup an ad-hoc or emergency schedule to send reminder emails

BCreate three segments to identify the target audience for each of the three offer emails - day 1, day 3 and day 7. Setup three schedules per day targeting each of the three segments

CCreate an action with a flow that contains 3 Send Email shapes, one for each email. Set appropriate wait times between the shapes

DConfigure the primary schedule to run daily and let the AI choose the best action from all the actions that a customer qualifies for based on engagement policies

Show Suggested Answer

Suggested Answer: B, C, D

Requirement Analysis: U+ Bank wants to display a specific credit card offer (Standard Card) to every customer who logs in to the bank website using Pega Customer Decision Hub.

Identify Mandatory Artifacts: To implement this requirement in Pega Customer Decision Hub, certain artifacts are necessary:

Business Structure: This defines the business hierarchy in Pega CDH, such as issues and groups. For this scenario, a relevant business issue and group must be defined (e.g., Credit Cards -> Standard Card).

Action and Associated Web Treatment: The specific credit card offer (Standard Card) must be created as an action, and it must have an associated web treatment to display on the bank's website.

Real-time Containers: These containers facilitate real-time interactions by displaying the appropriate offers to customers when they log in to the website.

Not Mandatory Artifacts:

Customer Contact Policies: These policies are used to limit the number of interactions with customers over a period. However, they are not mandatory for simply displaying an offer upon login.

Customer Engagement Policies: While important for determining eligibility, applicability, and suitability of offers, they are not specifically mandatory for the basic requirement of displaying an offer upon login.

Conclusion: The three mandatory artifacts to implement the requirement are a business structure, an action and the associated web treatment, and real-time containers.

by Francene at Oct 22, 2024, 03:30 AM

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Avery

6 months ago

A primary schedule with reminders is a classic approach. Can't go wrong!

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Coral

6 months ago

Option B is too complicated for this scenario. Just stick to the basics!

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Peggie

6 months ago

Wait, can AI really choose the best action? That’s surprising!

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Ula

7 months ago

I disagree, D sounds more innovative with AI involved.

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Kami

7 months ago

I think option C makes the most sense. Simple and effective!

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Jennifer

7 months ago

I practiced a similar scenario before, and I think option A might be too rigid. The ad-hoc schedule seems like it could complicate things.

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Victor

7 months ago

I feel like option D could be a good choice since it uses AI to optimize engagement, but I’m a bit uncertain about how the AI would prioritize actions.

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Paris

7 months ago

I remember discussing the importance of segmenting audiences, so option B makes sense to me. But what if the segments overlap?

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Arthur

8 months ago

I think option C sounds familiar; it reminds me of a practice question where we had to set up a flow with multiple actions. But I'm not entirely sure about the wait times.

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Jess

8 months ago

I'm leaning towards option A. Seems like the simplest way to handle the primary offer email and then the reminders on an ad-hoc basis. Might be the most straightforward to implement.

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Sharmaine

8 months ago

Option B looks interesting, creating the 3 segments and schedules. That way I can target each group specifically. I'll have to think through the logistics of setting that up, but it could be a good solution.

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Hubert

8 months ago

Hmm, I'm a bit confused on the "always-on outbound customer engagement paradigm" part. I'll need to re-read that and make sure I understand the requirements before deciding on an approach.

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Omer

8 months ago

This seems like a straightforward scenario, I'd probably go with option C and create an action with a flow that has the 3 email sends.

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Kattie

1 year ago

Option D, all the way. Let the robots handle it - I'm just here to collect my paycheck and go home. Less work for me is always better!

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Alfreda

12 months ago

C) Create an action with a flow that contains 3 Send Email shapes, one for each email. Set appropriate wait times between the shapes

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Bobbie

12 months ago

A) Configure a primary schedule for the original offer email and setup an ad-hoc or emergency schedule to send reminder emails

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Sabina

12 months ago

D) Configure the primary schedule to run daily and let the AI choose the best action from all the actions that a customer qualifies for based on engagement policies

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Selma

1 year ago

I'd go with option C. It's the classic 'set it and forget it' approach. Plus, who doesn't love a good email drip campaign? It's like a digital Chinese water torture, but for customers!

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Letha

1 year ago

Option A just sounds like a bandaid on the original campaign. Why not take the opportunity to really optimize the process with one of the other options?

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Alyssa

12 months ago

D) Configure the primary schedule to run daily and let the AI choose the best action from all the actions that a customer qualifies for based on engagement policies

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Gail

1 year ago

C) Create an action with a flow that contains 3 Send Email shapes, one for each email. Set appropriate wait times between the shapes

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Helga

1 year ago

B) Create three segments to identify the target audience for each of the three offer emails - day 1, day 3 and day 7. Setup three schedules per day targeting each of the three segments

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Olga

1 year ago

Option B is a bit more complex, but it could give you more control over the targeting and timing of the emails. I'd have to weigh the pros and cons of the additional complexity.

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Barney

1 year ago

True, Option D with AI choosing the best action could be efficient as well. It's all about weighing the pros and cons.

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Iluminada

1 year ago

I agree, but Option C could also be a good approach with the Send Email shapes and wait times.

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Shawnee

1 year ago

Option B does seem like it would give us more control over the targeting and timing of the emails.

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Derrick

1 year ago

I like the idea of option D, letting the AI handle the customer engagement based on their policies. That way, the process is more dynamic and responsive to customer behavior.

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Andrew

11 months ago

I think it would save a lot of time and effort compared to manually sending out reminder emails on specific days.

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Diane

12 months ago

It definitely adds a level of personalization to the customer experience, which is important in marketing.

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Leslee

1 year ago

I agree, it would be interesting to see how the AI chooses the best action based on customer engagement policies.

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Malika

1 year ago

Option D sounds like a great idea. Letting the AI handle it would make the process more efficient.

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Lindsey

1 year ago

Option C seems the most straightforward and logical approach to me. Setting up a flow with the three emails and appropriate wait times seems like the easiest way to implement this always-on engagement scenario.

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