U+ Bank, a retail bank, uses Pega Customer Decision Hub for their one-to-one customer engagement. The bank now wants to change its offer prioritization to consider both business objectives and customer needs.
Which two factors do you configure in the Next-Best-Action Designer to implement this change? (Choose Two)
Business Levers: These are used to apply weights to different actions or groups of actions to influence their prioritization based on business objectives.
Context Weighting: This factor is used to adjust the priority of actions based on the specific context of the customer interaction, ensuring that both business objectives and customer needs are balanced.
Margarita
18 hours ago