When implementing Next-Best-Action, the Customer Lifetime Value Threshold is typically used to_________.
The Customer Lifetime Value Threshold is typically used to prioritize customers based on their expected long-term value to the business. Customers who have a higher lifetime value than the threshold are considered high-value customers and receive more personalized and relevant offers. Reference: https://academy.pega.com/module/one-one-customer-engagement/topic/next-best-action-designer
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