What are the most important aspects taken into consideration when determining the Next-Best-Action?
The most important aspects taken into consideration when determining the Next-Best-Action are business objectives and customer needs. Business objectives reflect the goals and priorities of the organization, such as increasing revenue, reducing costs, or managing risk. Customer needs reflect the preferences and expectations of the customers, such as their interests, intents, or life events. Reference: https://academy.pega.com/module/one-one-customer-engagement/topic/next-best-action-designer
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