Pegasystems Exam PEGACPDC88V1 Topic 4 Question 11 Discussion

Actual exam question for Pegasystems's PEGACPDC88V1 exam

Question #: 11
Topic #: 4

U+ Bank, a retail bank, introduced a new mortgage refinance offer in the eastern region of the country. They want to advertise this offer on their website by using a banner, targeting the customers who live in that area.

What do you configure in Next-Best-Action Designer to implement this requirement?

AA customer segment

BAn audience

CA prioritization formula

DApplicability rules

Show Suggested Answer

Suggested Answer: A

Next-Best-Action is a type of decision that involves selecting and prioritizing the most appropriate proposition for each customer at any given moment. Next-Best-Action can be applied to decisions that require customer-centricity, personalization, and contextualization. Determining if a borrower gets a loan is an example of such a decision, as it depends on the customer's attributes, behaviors, preferences, and needs. The other options are examples of decisions that are not related to customer interactions, but rather to operational or analytical processes. Verified Reference: [Pega Decisioning Consultant | Pega Academy]

by Alyce at Dec 09, 2023, 11:27 PM

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Shawnta

2 months ago

Maybe they could offer a free toaster with every mortgage refinance. Gotta keep those customers 'bread' for more!

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Shannon

2 months ago

I heard the bank's marketing team is considering using a dancing mortgage to attract customers. That's one way to make refinancing 'move-tivating'!

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Zona

1 months ago

D) Applicability rules

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Catherin

1 months ago

C) A prioritization formula

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Luisa

2 months ago

B) An audience

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Giuseppe

3 months ago

Hold on, why not just use a customer segment? That way, we can easily identify the target group and customize the offer accordingly. B) An audience seems a bit too broad for this scenario.

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Bea

2 months ago

I agree, a customer segment would help us tailor the offer to the specific needs of the target group.

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Lelia

2 months ago

An audience might be too broad for this case. We need to focus on the customers in the eastern region.

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Elenore

2 months ago

I think using a customer segment would be the best option here. It allows for more specific targeting.

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Carla

3 months ago

I'd go with D) Applicability rules. We need to set up the rules to determine which customers in the eastern region are eligible for the mortgage refinance offer.

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Amie

1 months ago

That's a good point, we can combine applicability rules with a customer segment for more precise targeting.

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Blair

1 months ago

Should we also consider setting up a customer segment for better targeting?

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Muriel

1 months ago

Agreed, we can use applicability rules to target customers in the eastern region.

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Barrett

1 months ago

I think D) Applicability rules is the way to go.

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Shawnee

3 months ago

But wouldn't a customer segment be more appropriate for this requirement? It would help us group the customers based on their location.

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Loren

3 months ago

I agree with Tomoko. An audience would help target the customers in the eastern region effectively.

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Tresa

3 months ago

I'm torn between B) An audience and D) Applicability rules. The applicability rules would define the criteria for the customers who are eligible for the offer, but an audience seems more appropriate to target the specific region.

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Tomoko

3 months ago

I think we should configure an audience in Next-Best-Action Designer.

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Marge

3 months ago

But wouldn't a customer segment be more specific in targeting the right customers for the mortgage refinance offer?

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Mable

3 months ago

I agree with Domonique. An audience would help target the customers in the eastern region effectively.

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Kenneth

3 months ago

I think the correct answer is B) An audience. We need to define the target audience for the mortgage refinance offer, which in this case would be the customers living in the eastern region.

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