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Microsoft Exam MB-260 Topic 11 Question 16 Discussion

Actual exam question for Microsoft's MB-260 exam
Question #: 16
Topic #: 11
[All MB-260 Questions]

You are a Customer Data Platform Specialist. The marketing team wants to send personalized marketing emails to customers, but the customer FullName attribute has not been correctly populated as part of the profile unification process.

You update the Map process to include the loyalty.member.fullname, ecom.member.fullname, and cclubcust.member.full_name fields. Then, you map the fields to the Person.FullName semantic type. Audience insights automatically merges these fields into the FullName attribute on the Merge page.

What action should you perform to make sure the merged FullName field contains the most trusted data available?

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Suggested Answer: D

Adding Full Name field to the unified customer record

Full Name is a merged field with the following merging policy

a. loyalty.member.fullname

b. ecom.member.fullname

c. cclubcust.csv.full_name

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