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Microsoft MB-260 Exam

Certification Provider: Microsoft
Exam Name: Microsoft Customer Data Platform Specialist
Number of questions in our database: 93
Exam Version: Feb. 09, 2024
MB-260 Exam Official Topics:
  • Topic 1: Describe the process for consuming engagement insights data in audience insights/ Describe use cases for audience insights
  • Topic 2: Differentiate between low, medium, high, exact, and custom precision methods/ Analyze Customer Insights data by using Azure Synapse Analytics
  • Topic 3: Differentiate between system refreshes and data source refreshes/ Describe use cases for creating reports by using Customer Insights
  • Topic 4: Select Customer Insights entities and attributes for matching/ Resolve data inconsistencies, unexpected or null values, and data quality issues
  • Topic 5: Trigger refreshes by using Power Automate or the Customer Insights API/ Determine whether to use the managed data lake or an organization?s data lake
  • Topic 6: Identify capabilities and limitations for scheduled refreshes/ Describe use cases for extending Customer Insights by using Microsoft Power Platform components
  • Topic 7: Create activities by using a new or existing relationship/ Differentiate between audience insights and engagement insights
  • Topic 8: Configure scheduled refreshes and on-demand refreshes/ Describe use cases for Customer Insights APIs
  • Topic 9: Identify data sources that support incremental updates/ Configure and evaluate the customer churn models, including the transactional churn and subscription churn models
  • Topic 10: describe prerequisites for using custom Azure Machine Learning models in Customer Insights/ Describe methods for creating segments, including blank segments
  • Topic 11: Identify permissions required to implement the Customer Card Add-in for Dynamics 365 apps/ Create a segment from customer profiles, measures, or AI predictions
  • Topic 12: Differentiate trial and production environments/ Configure and evaluate the product recommendation model
  • Topic 13: Display Customer Insights data from within Dynamics 365 apps/ Transform, cleanse, and load data by using Power Query

Free Microsoft MB-260 Exam Actual Questions

The questions for MB-260 were last updated On Feb. 09, 2024

Question #1

Your organization is implementing Microsoft Dynamics 365 Customer Insights. You want to make sure that you address duplicate records in your source data.

You need to define the deduplication rules to select which duplicate record should be kept.

Which three options should you select? Each correct answer presents a complete solution.

NOTE: Each correct selection is worth one point.

Reveal Solution Hide Solution
Correct Answer: B, D, E

Question #2

You consult for an organization that is implementing Dynamics 365 Customer Insights for the first time.

You are creating training materials for the organization and need to create a glossary of terms.

Which definition should you add to the glossary?

Reveal Solution Hide Solution
Correct Answer: D

Question #3

Note: This question is part of a series of questions that present the same scenario. Each question in the series contains a unique solution that might meet the stated goals Some question sets might have more than one correct solution, while others might not have a correct solution.

After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.

You are implementing Microsoft Dynamics 365 Customer Insights as your company's Customer Data Platform.

The initial dataset tables contain contacts from Dynamics 365 Sales. eCommerce customers, and service management platform incidents.

In your first unification run, you set Dynamics 365 as the primary table but only see eCommerce profiles that were able to be matched with Dynamics 365 contacts.

You need to ensure that unmatched eCommerce customers are also added as a profile in Dynamics 365 Customer Insights.

Solution: Adjust the first condition in the matching rule with the lowest precision.

Does this meet the goal?

Reveal Solution Hide Solution
Correct Answer: B

Question #4

Note: This question is part of a series of questions that present the same scenario. Each question in the series contains a unique solution that might meet the stated goals Some question sets might have more than one correct solution, while others might not have a correct solution.

After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.

You are implementing Microsoft Dynamics 365 Customer Insights as your company's Customer Data Platform.

The initial dataset tables contain contacts from Dynamics 365 Sales. eCommerce customers, and service management platform incidents.

In your first unification run, you set Dynamics 365 as the primary table but only see eCommerce profiles that were able to be matched with Dynamics 365 contacts.

You need to ensure that unmatched eCommerce customers are also added as a profile in Dynamics 365 Customer Insights.

Solution: Adjust the first condition in the matching rule with the lowest precision.

Does this meet the goal?

Reveal Solution Hide Solution
Correct Answer: B

Question #5

Your organization is using Microsoft Power Query when connecting to data sources in Microsoft Dynamics 365 Customer Insights. You loaded eCommerce profiles to Dynamics 365 Customer Insights. The table contains a iastupdated field that is loaded as a text field instead of a date field.

You need to fix the column format.

Which two actions should you perform? Each correct answer presents part of the solution.

NOTE: Each correct selection is worth one point.

Reveal Solution Hide Solution
Correct Answer: C, D


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