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Marketo MCE Exam - Topic 7 Question 83 Discussion

Actual exam question for Marketo's MCE exam

Question #: 83
Topic #: 7

[All MCE Questions]

What is a reason to include a text version with an HTML one when sending an email?

AIncluding a text version makes it more likely for people to click.

BText emails have higher delivery rates than HTML.

CText emails offer a better user experience than HTML.

DSome email clients can only receive text emails.

Show Suggested Answer

Suggested Answer: C

https://docs.marketo.com/display/public/DOCS/Tokens+Overview

by Karima at Feb 11, 2025, 09:30 PM

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Francis

6 months ago

Some clients only get text? That’s a bummer!

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Ozell

7 months ago

Higher delivery rates for text? That’s interesting!

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Marva

7 months ago

Wait, really? I thought HTML was the way to go.

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Shannon

7 months ago

Totally agree, gotta cover all bases!

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Chauncey

7 months ago

Text emails are more compatible with older clients.

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Pamella

7 months ago

I think the main reason is that some clients can only receive text emails, so that makes sense for D. But I’m not completely sure!

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Galen

8 months ago

I feel like I’ve seen questions about user experience before, but I don’t know if text emails are actually better than HTML. Could that be C?

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Glenna

8 months ago

I remember something about delivery rates, but I’m not sure if text emails really have higher rates than HTML. Is that B?

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Kiera

8 months ago

I think including a text version is important because some email clients can only handle text, right? That might be option D.

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Mila

8 months ago

I'm a little confused by this question. I know text emails can have higher deliverability, but I'm not sure if that's the main reason to include a text version. Maybe it has to do with accessibility or compatibility? I'll have to guess and hope for the best.

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Mozelle

8 months ago

Ah, I remember learning about this in my digital marketing class. The key is that some email clients may not be able to properly display HTML emails, so including a text version ensures the message can be read by everyone. Option D sounds right to me.

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Harrison

8 months ago

Hmm, I'm a bit unsure about this one. I know there are good reasons to include a text version, but I can't quite remember what they are. I'll have to think this through step-by-step.

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Reed

8 months ago

This seems like a straightforward question about email best practices. I'm pretty confident I know the answer, but I'll review the options carefully just to be sure.

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Val

1 year ago

Option C sounds good to me. Text emails offer a better user experience than HTML, especially for those with slower internet connections or older devices.

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Dierdre

1 year ago

Text emails are definitely more accessible for everyone.

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Jerry

1 year ago

Text emails are definitely more reliable, especially for those with limited internet access.

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Ceola

1 year ago

I prefer HTML emails because they look more visually appealing.

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Joni

1 year ago

I prefer text emails too, they are more accessible for everyone.

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Alverta

1 year ago

I agree, text emails are easier to read and load faster.

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Florinda

1 year ago

I agree, text emails are easier to read and load faster.

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Kimbery

1 year ago

Haha, remember the good old days when we only had text emails? Those were simpler times. But I agree, option D is the way to go here.

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Marti

1 year ago

I'm going with option B. Text emails have higher delivery rates than HTML, so that's a good reason to include a text version.

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Ashlyn

1 year ago

It's always good to have a backup text version in case the recipient's email client can't display HTML.

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Vicky

1 year ago

Text emails are definitely more reliable in terms of delivery.

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Christoper

1 year ago

I think it's important to consider the delivery rates when choosing between text and HTML.

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Devon

1 year ago

I agree, text emails are more likely to reach the recipient's inbox.

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Idella

1 year ago

I think option D is the correct answer. Some email clients can only receive text emails, so it's important to include a text version to ensure everyone can access the content.

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Lauran

1 year ago

Yes, including a text version ensures that the email can be read by everyone, regardless of their email client.

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Geraldine

1 year ago

I agree, it's important to consider compatibility with different email clients.

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Sabrina

1 year ago

But wouldn't including a text version also make it more likely for people to click? That's important for engagement.

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Kimberely

1 year ago

I agree with Kati. It's important to cater to all types of email clients to ensure the message is delivered.

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Kati

1 year ago

I think the reason to include a text version is because some email clients can only receive text emails.

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