Marketo Exam MCE Topic 7 Question 43 Discussion

Actual exam question for Marketo's MCE exam

Question #: 43
Topic #: 7

[All MCE Questions]

The email marketing manager receives an alert that a lead has unsubscribed. The marketing manager wants to reset the lead's score to 0.

In which two ways can this be done? (Choose two.)

ASet up a list called ''reset leads score to 0'' and add the lead to that list.

BDo nothing because unsubscribing automatically resets the score to ''0''.

CMark the lead as marketing suspended because that will automatically change the score to ''0''.

DSet up a batch smart campaign with a flow action step to change the score to ''0''.

EChange the score manually to 0 on the Lead Details page.

Show Suggested Answer

Suggested Answer: A

https://nation.marketo.com/t5/Product-Blogs/Sample-Questions-for-MCE-Exam-Program-Fundamentals/ba-p/243293

by Quentin at Mar 21, 2023, 12:15 AM

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Fletcher

12 days ago

D and E seem like the way to go. Gotta love those smart campaigns, they make our lives so much easier. Although, manually changing the score is a classic 'get it done' approach too.

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Lili

13 days ago

Haha, I can just imagine the marketing manager's face if they tried option B. 'Oh, it'll just reset itself? Awesome!' Not a chance, gotta be more proactive than that.

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Tamala

19 days ago

C sounds tempting, but marking the lead as marketing suspended is more about suspending marketing activities, not resetting the score specifically. I'll go with D and E.

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Carline

20 days ago

B is definitely not the right answer. Unsubscribing doesn't automatically reset the score to 0, that would be way too easy!

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Werner

1 months ago

Hmm, I think the correct answers are D and E. Setting up a batch smart campaign or manually changing the score on the Lead Details page seem to be the reliable ways to reset the lead's score to 0.

upvoted 0 times