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A highly successful start-up enterprise has decided to use the COBIT design guide to develop a tailored governance system. Which of the following design factors is MOST important to consider when the goal is to increase market share?
Suggested Answer: C
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The COBIT 2019 Design Guide clarifies that enterprise strategy is a critical design factor when aligning governance with business goals:
'Enterprise strategy guides the prioritization and selection of governance and management objectives. For example, if the strategy is to grow market share, the objectives related to innovation and service delivery will be emphasized.'
Hence, enterprise strategy is the most important factor to consider in this scenario.
20 comments · newest first
CA
Carolann
9 months ago
Not sure if enterprise strategy is the only factor to consider.
MA
Maile
10 months ago
Surprised that IT-related issues are even an option here!
SE
Serina
10 months ago
Risk profile matters too, but not as much as strategy.
CH
Cheryll
10 months ago
Totally agree, strategy drives growth!
FI
Fidelia
11 months ago
I think enterprise strategy is key for market share.
LO
Louvenia
11 months ago
From what I recall, focusing on enterprise strategy seems to be the best choice here, especially for long-term growth and market positioning.
SO
Socorro
11 months ago
I practiced a similar question where risk profile was highlighted, but I wonder if it’s really the top priority in this context.
RA
Raymon
11 months ago
I'm not entirely sure, but I feel like the role of IT could be significant since it can drive innovation and customer engagement.
FA
Fairy
12 months ago
I remember discussing how enterprise strategy aligns with overall business goals, so I think that might be crucial for increasing market share.
RA
Raul
12 months ago
I'm feeling pretty confident about this one. The role of IT is going to be crucial for a tech-focused start-up trying to grow its market share, so that's the design factor I would emphasize.
DO
Dong
12 months ago
Okay, I think the key here is to focus on the enterprise strategy. Increasing market share is likely a high-level business goal, so the design factor that's most important is how the governance system aligns with the overall enterprise strategy.
DI
Dierdre
1 year ago
Hmm, I'm a bit unsure about this. I know COBIT is about IT governance, but I'm not sure how the different design factors would impact market share specifically.
CA
Carlee
1 year ago
This seems like a tricky one. I'll need to think carefully about the key factors in the COBIT design guide and how they relate to increasing market share.
IS
Isidra
1 year ago
Hmm, I'm not so sure. I reckon option B, the role of IT, is just as crucial. After all, the technology is what's going to power this market share growth, right? Can't ignore that.
LA
Laura
9 months ago
All good points! But I still lean towards enterprise strategy being the foundation.
CL
Claudia
9 months ago
Risk profile is important too. Can't ignore potential pitfalls.
JE
Jerilyn
10 months ago
True, but without IT's role, the strategy might fail.
AL
Allene
10 months ago
I think option C, enterprise strategy, is key. It sets the direction for growth.
AL
Alease
1 year ago
I think the most important factor is C) Enterprise strategy.
JA
Jacki
1 year ago
I think option C is the most important. The enterprise strategy is key to increasing market share. COBIT is all about aligning IT with business goals, and that starts with the overall strategy.