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IMANET Exam CMA Topic 1 Question 92 Discussion

Actual exam question for IMANET's CMA exam
Question #: 92
Topic #: 1
[All CMA Questions]

Differentiated marketing covers the market by

Show Suggested Answer Hide Answer
Suggested Answer: B

The estimated incremental after-tax operating cash flows for each year of a capital project consist of two components: the after-tax cash inflows from operations and the depreciation tax shield arising from me purchase of new equipment. The first of these for Pelican can be calculated as follows:

Pelican's total incremental after-tax operating cash flows for each year of the project's

life is thus $106,000 ($90,000 + $16,000).


by Glory at Jul 09, 2024, 09:24 PM

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Rory
1 months ago
Ah, the age-old question of differentiated marketing. I'm going to have to go with B) as well. Can't go wrong with the classic 'sell different versions to different folks' approach.
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Mabelle
1 days ago
I think B) is the way to go too. It's all about tailoring your product to different groups.
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Cordell
1 months ago
D) Leveraging a communalist across multiple segments? Haha, is that even a real thing? I'm sticking with B, it just makes the most sense.
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Kirby
1 days ago
I'm with B) Selling different versions of a product to multiple segments, it just seems more practical.
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Dorathy
18 days ago
I disagree, A) Mass distribution and advertising of one offering is more efficient.
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Maddie
23 days ago
I think C) Offering different products in different segments is the way to go.
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Jin
1 months ago
I'd go with C) Offering different products in different segments. Isn't that what differentiation is all about - catering to the unique needs of each market segment?
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Tien
2 months ago
But doesn't differentiated marketing mean offering different products in different segments?
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France
2 months ago
I disagree, I believe it's C.
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Tien
2 months ago
I think the answer is B.
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Ira
2 months ago
B) Selling different versions of a product to multiple segments sounds like the correct answer to me. Differentiated marketing is all about targeting specific segments with tailored offerings.
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Deeanna
7 days ago
Leveraging a communalist across multiple segments could also be effective in building brand loyalty.
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Arlette
26 days ago
By offering different products in different segments, companies can maximize their reach and appeal.
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Winfred
1 months ago
It's important to cater to the specific needs and preferences of different customer groups.
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Tina
1 months ago
I agree, selling different versions of a product to multiple segments allows for customization.
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