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IIBA Exam CCBA Topic 1 Question 66 Discussion

Actual exam question for IIBA's CCBA exam
Question #: 66
Topic #: 1
[All CCBA Questions]

A new Chief Executive Officer (CEO) is appointed to revive a chain of well-recognized superstores. The CEO wants to increase sales by introducing on-line shopping. Most stores are understaffed and maintenance is a challenge. Which of the following would be

considered an asset?

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Suggested Answer: A

by Rolande at Feb 25, 2023, 05:44 AM

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Dianne
4 days ago
Definitely go with B) Brand reputation. It's the only one that can actually help the company grow and attract new customers, even with the staffing and maintenance issues.
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Katina
11 days ago
But wouldn't D) Online shopping website also be an asset? It can help increase sales and reach a wider audience, even if the stores are understaffed.
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Linette
12 days ago
I agree with Benedict. Brand reputation is important for building trust with customers, especially when introducing a new online shopping service.
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Benedict
13 days ago
I think B) Brand reputation would be considered an asset because it can attract more customers to the online shopping platform.
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