IIBA CBDA Exam - Topic 3 Question 31 Discussion

Actual exam question for IIBA's CBDA exam

Question #: 31
Topic #: 3

A financial software company has growth and expansion as one of their top strategic priorities for the year. The senior executive team would like to assess their sales performance over the last 3 years to help set sales objectives. In discussion with the business analytics manager, for a comprehensive sales report, the sales lead recommends looking into the number of contracts signed over the past 3 years and the dollar value for the signed contracts. Which other question is important to consider when evaluating sales performance?

AWhat is the time to market the software?

BWhat is the total cost incurred per year?

CWhat is the number of customers retained over the past 3 years?

DWhat is the average time for conversion?

Show Suggested Answer

Suggested Answer: C

by Meghan at Feb 10, 2025, 04:56 AM

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Roslyn

5 months ago

Total cost per year is important for profit analysis.

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Hester

5 months ago

Average time for conversion could show efficiency!

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Alton

6 months ago

Wait, are we really not considering customer retention? Seems off.

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Breana

6 months ago

I think time to market is crucial too.

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Jeff

6 months ago

Definitely need to know customer retention rates!

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Rhea

6 months ago

I wonder if the time to market the software is relevant here. It could impact sales performance, but I’m not sure if it’s as directly related as the other options.

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Elfriede

7 months ago

I feel like we practiced a question similar to this, and I think the total cost incurred per year might give insights into profitability. But I'm not completely confident about that.

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Youlanda

7 months ago

I'm not entirely sure, but I think understanding the average time for conversion could also be crucial. It might help us see how efficient the sales process is.

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Loren

7 months ago

I remember we discussed the importance of customer retention in our last study session. It seems like option C could really highlight how well the company is maintaining its client base.

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Hassie

7 months ago

I think the average time for conversion could be an interesting metric to look at as well. That might give us insights into the sales process and how efficiently the team is closing deals.

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Joanna

7 months ago

The number and value of contracts is a good starting point, but I agree that customer retention is also crucial. We want to see not just new business, but how well the company is keeping existing customers happy and engaged.

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Denise

7 months ago

Hmm, I'm a bit unsure about this one. The question is asking about what other important factor to consider, but the options don't seem directly related to sales performance. I'll have to think this through carefully.

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Ria

7 months ago

This seems like a straightforward question about evaluating sales performance. I think the key is to look at not just the number and value of contracts, but also the customer retention rate over the past 3 years.

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Pamela

12 months ago

I'm just glad they're not asking about the number of coffee breaks the sales team takes. That's the real metric that matters, am I right?

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Twanna

11 months ago

C) What is the number of customers retained over the past 3 years?

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Adria

11 months ago

B) What is the total cost incurred per year?

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Lashawnda

11 months ago

A) What is the time to market the software?

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Glory

1 year ago

Time to market the software? Ain't nobody got time for that! We're here to sell, not to worry about product development. What's that got to do with sales performance anyway?

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Margurite

1 year ago

Total cost incurred per year? Pfft, that's for the accountants to worry about. I'm more interested in seeing how many contracts we can sign, no matter the cost!

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Ivan

11 months ago

C: Time to market the software can impact our sales performance as well.

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Elmer

11 months ago

B: Average time for conversion is crucial for evaluating sales performance.

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Lakeesha

11 months ago

A: Number of customers retained over the past 3 years is also important to consider.

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Katina

1 year ago

I think the average time for conversion is an important metric. The faster you can convert a lead into a paying customer, the better your sales team is performing.

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Frankie

11 months ago

D: Time to market the software is also important to assess our sales performance.

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Wenona

11 months ago

C: What about the total cost incurred per year? That could impact our sales objectives.

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Van

11 months ago

B: We should also consider the number of customers retained over the past 3 years.

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Sherita

11 months ago

A: I agree, the average time for conversion is crucial for evaluating sales performance.

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Floyd

1 year ago

The number of customers retained over the past 3 years is crucial to evaluate the sales performance. After all, what's the point of signing new contracts if you can't keep your existing customers happy?

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