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IIBA CBDA Exam - Topic 3 Question 31 Discussion

A financial software company has growth and expansion as one of their top strategic priorities for the year. The senior executive team would like to assess their sales performance over the last 3 years to help set sales objectives. In discussion with the business analytics manager, for a comprehensive sales report, the sales lead recommends looking into the number of contracts signed over the past 3 years and the dollar value for the signed contracts. Which other question is important to consider when evaluating sales performance?
C) What is the number of customers retained over the past 3 years?
A) What is the time to market the software?
B) What is the total cost incurred per year?
D) What is the average time for conversion?

IIBA CBDA Exam - Topic 3 Question 31 Discussion

Actual exam question for IIBA's CBDA exam
Question #: 31
Topic #: 3
[All CBDA Questions]

A financial software company has growth and expansion as one of their top strategic priorities for the year. The senior executive team would like to assess their sales performance over the last 3 years to help set sales objectives. In discussion with the business analytics manager, for a comprehensive sales report, the sales lead recommends looking into the number of contracts signed over the past 3 years and the dollar value for the signed contracts. Which other question is important to consider when evaluating sales performance?

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Suggested Answer: C

by Meghan at Feb 10, 2025, 04:56 AM

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Roslyn
10 months ago
Total cost per year is important for profit analysis.
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Hester
10 months ago
Average time for conversion could show efficiency!
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Alton
10 months ago
Wait, are we really not considering customer retention? Seems off.
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Breana
10 months ago
I think time to market is crucial too.
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Jeff
11 months ago
Definitely need to know customer retention rates!
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Rhea
11 months ago
I wonder if the time to market the software is relevant here. It could impact sales performance, but I’m not sure if it’s as directly related as the other options.
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Elfriede
11 months ago
I feel like we practiced a question similar to this, and I think the total cost incurred per year might give insights into profitability. But I'm not completely confident about that.
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Youlanda
11 months ago
I'm not entirely sure, but I think understanding the average time for conversion could also be crucial. It might help us see how efficient the sales process is.
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Loren
11 months ago
I remember we discussed the importance of customer retention in our last study session. It seems like option C could really highlight how well the company is maintaining its client base.
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Hassie
11 months ago
I think the average time for conversion could be an interesting metric to look at as well. That might give us insights into the sales process and how efficiently the team is closing deals.
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Joanna
11 months ago
The number and value of contracts is a good starting point, but I agree that customer retention is also crucial. We want to see not just new business, but how well the company is keeping existing customers happy and engaged.
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Denise
11 months ago
Hmm, I'm a bit unsure about this one. The question is asking about what other important factor to consider, but the options don't seem directly related to sales performance. I'll have to think this through carefully.
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Ria
12 months ago
This seems like a straightforward question about evaluating sales performance. I think the key is to look at not just the number and value of contracts, but also the customer retention rate over the past 3 years.
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Pamela
1 year ago
I'm just glad they're not asking about the number of coffee breaks the sales team takes. That's the real metric that matters, am I right?
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Twanna
1 year ago
C) What is the number of customers retained over the past 3 years?
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Adria
1 year ago
B) What is the total cost incurred per year?
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Lashawnda
1 year ago
A) What is the time to market the software?
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Glory
1 year ago
Time to market the software? Ain't nobody got time for that! We're here to sell, not to worry about product development. What's that got to do with sales performance anyway?
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Margurite
1 year ago
Total cost incurred per year? Pfft, that's for the accountants to worry about. I'm more interested in seeing how many contracts we can sign, no matter the cost!
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Ivan
1 year ago
C: Time to market the software can impact our sales performance as well.
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Elmer
1 year ago
B: Average time for conversion is crucial for evaluating sales performance.
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Lakeesha
1 year ago
A: Number of customers retained over the past 3 years is also important to consider.
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Katina
1 year ago
I think the average time for conversion is an important metric. The faster you can convert a lead into a paying customer, the better your sales team is performing.
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Frankie
1 year ago
D: Time to market the software is also important to assess our sales performance.
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Wenona
1 year ago
C: What about the total cost incurred per year? That could impact our sales objectives.
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Van
1 year ago
B: We should also consider the number of customers retained over the past 3 years.
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Sherita
1 year ago
A: I agree, the average time for conversion is crucial for evaluating sales performance.
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Floyd
1 year ago
The number of customers retained over the past 3 years is crucial to evaluate the sales performance. After all, what's the point of signing new contracts if you can't keep your existing customers happy?
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Louann
1 year ago
B: D) What is the average time for conversion?
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Margarita
1 year ago
A: C) What is the number of customers retained over the past 3 years?
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Eulah
1 year ago
I believe the average time for conversion is also important to evaluate sales performance.
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Kara
1 year ago
I agree with Leonida. Customer retention is crucial for long-term success.
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Leonida
1 year ago
I think we should consider the number of customers retained over the past 3 years.
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