IIBA Exam CBDA Topic 1 Question 35 Discussion

Actual exam question for IIBA's CBDA exam

Question #: 35
Topic #: 1

[All CBDA Questions]

A manufacturing company, specializing in turf maintenance equipment, has recently seen a decline in their lawn mower sales. As a result, the analytics team is asked to review the latest customer satisfaction survey results. An analyst on this team creates a report for senior management with attractive visuals, supported by the KPI results. Upon reviewing the report, the analyst's manager

mentions that the report is missing the narrative. What does this mean?

AThe data tables that support the visuals and help answer questions

BA narrative that supports insights with additional context and draws correlations

CNotes on assumptions and unavailable data for analysis

DCommentary around why each graphic was selected to provide additional context

Show Suggested Answer

Suggested Answer: B

A narrative is a written or spoken explanation of the data analysis results that tells a story with the data, provides additional context and background information, highlights the key insights and findings, and draws correlations and implications for the decision makers12. The report is missing the narrative, meaning that it does not communicate the meaning and value of the data analysis effectively, and it leaves the interpretation and action to the senior management without any guidance or recommendation34. Reference: 1: Guide to Business Data Analytics, IIBA, 2020, p. 672: Storytelling with Data, Cole Nussbaumer Knaflic, 2015, p. 93: Data Storytelling: The Essential Data Science Skill Everyone Needs, Brent Dykes, 2016, 14: The Power of Data Storytelling, Harvard Business Review, 2018, 2.

by Keneth at Apr 30, 2025, 11:25 PM

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Ernie

1 days ago

I agree, it helps to explain the insights behind the visuals.

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Huey

9 days ago

Clearly, the manager is not a fan of leaving them to read between the lines. They want the analyst to put on their storytelling hat and guide them through the findings.

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Cristy

18 days ago

I think the narrative is important for providing context.

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Sabina

23 days ago

Ah, the narrative - the secret sauce that turns a good report into a great one. Without it, the visuals are just pretty pictures, not the compelling tale the execs need.

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Josphine

3 days ago

B) A narrative that supports insights with additional context and draws correlations

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Ona

1 months ago

The manager is looking for more than just the data and visuals. They want a story that explains the insights and connects the dots for senior management.

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Keith

9 days ago

B: So, the manager wants us to provide a story that explains the data and visuals?

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Bettina

18 days ago

A: B) A narrative that supports insights with additional context and draws correlations

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