IIBA Exam CBDA Topic 1 Question 20 Discussion

Actual exam question for IIBA's CBDA exam

Question #: 20
Topic #: 1

[All CBDA Questions]

A consumer products company gained popularity with increased growth and brand recognition with one of its products. Although they have a loyal customer base and past year's performance results have shown steady growth, the Senior Leadership team wants to keep product leadership as their primary strategic priority. What would be their primary goal?

AFocus on providing value to customers by offering innovative and leading edge products

BFocus on their other products/product lines so that they gain momentum in popularity as well

CMaintain operational efficiencies so that their products can continue to be competitively priced

DEnsure that their top product continues to gain market share and maintain high standards
Explanation:
According to the IIBA's Introduction to Business Data Analytics: An Organizational View, product leadership is one of the three generic strategies that an organization can pursue to achieve competitive advantage in its market.Product leadership means that the organization focuses on providing value to customers by offering innovative and leading edge products that are superior in quality, design, functionality, or features than those of the competitors1.Product leadership requires the organization to invest in research and development, to foster a culture of creativity and experimentation, to embrace change and risk, and to leverage data and analytics to generate new ideas, test hypotheses, and measure outcomes2.Therefore, if the Senior Leadership team wants to keep product leadership as their primary strategic priority, their primary goal would be to focus on providing value to customers by offering innovative and leading edge products.

Show Suggested Answer

Suggested Answer: B

The Gaussian distribution, also known as the normal distribution, is a probability distribution that is symmetric about the mean, showing that data near the mean are more frequent in occurrence than data far from the mean. In graph form, the Gaussian distribution will appear as a bell curve, which is the case with option A. It is characterized by its bell-shaped curve and is defined by the mean () and the standard deviation (). It is a common assumption for the distribution of independent, randomly generated variables.

by Malcom at Sep 12, 2024, 09:26 PM

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Alishia

2 days ago

But wouldn't focusing on their other products also help in gaining momentum in popularity overall?

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Jerilyn

4 days ago

I agree, maintaining high standards for their top product is crucial for gaining market share.

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Chu

5 days ago

Option A seems like the best choice here. The question clearly states that the company wants to maintain product leadership, so they should focus on providing innovative and leading-edge products to their customers.

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Yaeko

12 days ago

I think the primary goal would be to focus on providing value to customers by offering innovative and leading edge products.

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