Data verification, data schmverification. I just use my trusty data crystal ball to measure performance. Works every time, except when it doesn't. (Ba-dum-tss!)
This is a no-brainer. The answer is clearly B) data verification. Unless, of course, the question was written by someone who measures data with a banana. (Funny, right?)
I think the correct answer is B) data verification. Ensuring data is accurate and objectively measuring desired outputs is the essence of data verification.
Gerry
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