Wow, this is a tricky one. I'm going with B, but I wonder if the quality department and council are just sitting in the corner, sulking about not being included.
Hah, I bet the quality council thinks they're the ones calling the shots. But nope, it's B all the way - customer needs and executive priorities are what really matter.
Definitely B. The quality department and quality council may have input, but the real drivers of quality goals should be the customers and top leadership.
I think the correct answer is B. Quality goals should be derived from identified customer needs and top management objectives, not from the quality department or quality council alone.
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