I think projection could be an interesting answer. If the salesperson can project a sense of authority and expertise, that might help build the customer's trust and confidence. But listening is probably the safest bet.
Listening is definitely the most important factor here. Being able to really understand the customer's needs and tailor the sales approach accordingly is crucial for building a positive relationship.
Hmm, I'm a little unsure about this one. I want to say confidence, but I feel like listening might be the better answer. Let me think this through a bit more.
This seems like a pretty straightforward question. I'm going to go with listening - being attentive to the customer's needs and concerns is key for a positive sales experience.
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