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Google Ads Video Exam - Topic 4 Question 25 Discussion

A fitness studio has created a Video campaign and want to measure their consideration campaign with the help of a Brand Lift study. At what point should the fitness studio set up the study in order to create optimal control and exposed groups?
C) Before the campaign serves any impressions.
A) After two weeks of the campaign first sewing impressions
B) After The campaigns end dote has been met.
D) Once the campaign first begins to start serving impressions.

Google Ads Video Exam - Topic 4 Question 25 Discussion

Actual exam question for Google's Google Ads Video exam
Question #: 25
Topic #: 4
[All Google Ads Video Questions]

A fitness studio has created a Video campaign and want to measure their consideration campaign with the help of a Brand Lift study. At what point should the fitness studio set up the study in order to create optimal control and exposed groups?

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Suggested Answer: C

by Royal at Jul 01, 2026, 05:49 AM

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Dusti
1 day ago
B makes no sense, you can't measure after it's over!
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Kristeen
7 days ago
I’m not sure about C, wouldn’t you want some data first?
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Jackie
12 days ago
A seems too late, you need to measure sooner.
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Dean
17 days ago
Definitely D, you want to catch the impact right when it starts!
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Candida
22 days ago
I think it should be C, before the campaign serves any impressions.
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Veronika
27 days ago
I’m leaning towards option A, but I’m worried that waiting two weeks might miss some initial reactions.
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Glenn
1 month ago
I remember a similar question where timing was crucial. Maybe option D is the right choice since we want to measure the immediate impact?
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Ciara
1 month ago
I'm not entirely sure, but I feel like starting the study after the campaign begins could lead to skewed results.
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Skye
1 month ago
I think it might be best to set up the study before the campaign serves any impressions, so we can get a clear baseline.
upvoted 0 times
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