The correct answer is B. questions / answers. In innovation management and design thinking practices emphasized in Global Innovation Institute learning topics, the innovation process begins with asking the right questions about problems rather than immediately searching for answers or solutions. Effective innovation requires a deep exploration of the problem space before jumping into solution development.

By focusing on questions, innovation teams encourage curiosity, investigation, and deeper understanding of user needs, market gaps, and underlying challenges. Asking thoughtful questions helps uncover hidden assumptions, identify unmet needs, and broaden the scope of exploration. This approach aligns with the needfinding and insight discovery stages commonly emphasized in innovation frameworks.

If teams focus too early on answers, they risk developing solutions that address the wrong problem or fail to create meaningful value. Questions help frame the problem correctly and guide research, observation, and experimentation. Once the right questions are explored, teams can then develop stronger insights and more effective solutions.

Therefore, innovation leaders encourage teams to begin with questions about problems, ensuring that eventual answers and solutions are grounded in real needs and validated opportunities.