I'm a little confused by the wording of these options. They all seem to be talking about DevOps in some way, but I'm not sure I fully understand the differences between them. I'll have to re-read them a few times to make sure I pick the right one.
Yeah, that makes sense to me. Matched Market Lift seems like the best way to isolate the impact of the Facebook campaigns on in-store sales for this local retailer.
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